Yatsugatake Brewery Introduces “Shin-chan” at an Event Venue on Instagram
A post related to an event was published on Yatsugatake Brewery’s official Instagram, featuring an update that said, “This is Shin-chan (((o(*ﾟ▽ﾟ*)o)))...”. Based in Kiyosato Highlands, the brewery continues making beer centered on lager, and the post conveys its day-to-day atmosphere and on-site feel.
Hop BroYatsugatake Brewery put up an introduction post for Shin-chan at the event site on Instagram. Even a short line does a great job of conveying the atmosphere of the venue.
MugiWait, Shin-chan is the star too!? A post that lets you feel the atmosphere on site sounds so live!
Hop BroExactly. They brew at 1,230 meters above sea level in Kiyosato Highlands, so the air and water are clean. The cool environment of Hokuto City in Yamanashi Prefecture really shapes that calm, balanced flavor.
MugiDoes altitude change the taste!? Wow, but is the cool environment really that important?
Hop BroIt is. On top of that, Yatsugatake Brewery uses a German-style decoction mash, which separates and boils the malt to bring out richness and depth. It’s very much a craftsman’s technique, and just hearing about it makes you hungry.
MugiDecoction!? That sounds like a spell! So basically, it makes the malt’s richness really stand out?
Hop BroThat’s right. The flagship of Yatsugatake Beer Touchdown is definitely the quality of its lager. “Kiyosato Lager” won the world’s top honor at the World Beer Awards 2023, and “Pilsner” took first place in Japan at the JAPAN BREWERS CUP 2024.
MugiWow, that’s an amazing record! If they bring an award-winning beer to the event, I’d be so excited!
Hop BroAnd that one line on social media isn’t just an announcement. It also shows the distance between the brewer and the people enjoying the beer. When I see posts like that, it feels like beer with a human face, which is great.
MugiI get it. It’s the kind of post that makes you want to drink right away! Now I’m already in the mood to raise a glass with Kiyosato lager!
What the event post says about Yatsugatake Brewery’s closeness
A post related to an event was published on Yatsugatake Brewery’s official Instagram, featuring an update that said, “This is Shin-chan (((o(ﾟ▽ﾟ)o)))...”. From the title alone, you can sense the brewery’s familiar, approachable style of communication, aiming to convey not just the atmosphere of the venue but also the people behind it.
Based in Kiyosato Highlands in Hokuto City, Yamanashi Prefecture, Yatsugatake Brewery has been making beer since its founding in 1997, taking advantage of the cool climate at 1,230 meters above sea level and the natural water from the southern foothills of Mt. Yatsugatake. For brewing, it uses the traditional German-derived “decoction” method, consistently pursuing a malt-centric design that draws out the richness and umami of the malt in depth.
Its flagship “Yatsugatake Beer Touchdown” series has earned repeated recognition for the quality of its lagers. “Kiyosato Lager” won the world’s top honor in the lager category at the World Beer Awards 2023, and “Pilsner” also took first place in Japan at the JAPAN BREWERS CUP 2024. Because this brewery has such strength in lager precision, attention naturally turns to what kind of beer it will bring and how it will present it at events.
Even a short line on social media can reveal a brewery’s character. The air of Kiyosato, the sense of distance between brewer and drinker, and its commitment to lager. Yatsugatake Brewery’s posts serve as an entry point to a beer that you want to taste while knowing the story behind it.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYatsugatake Brewery put up an introduction post for Shin-chan at the event site on Instagram. Even a short line does a great job of conveying the atmosphere of the venue.
MugiWait, Shin-chan is the star too!? A post that lets you feel the atmosphere on site sounds so live!
Hop BroExactly. They brew at 1,230 meters above sea level in Kiyosato Highlands, so the air and water are clean. The cool environment of Hokuto City in Yamanashi Prefecture really shapes that calm, balanced flavor.
MugiDoes altitude change the taste!? Wow, but is the cool environment really that important?
Hop BroIt is. On top of that, Yatsugatake Brewery uses a German-style decoction mash, which separates and boils the malt to bring out richness and depth. It’s very much a craftsman’s technique, and just hearing about it makes you hungry.
MugiDecoction!? That sounds like a spell! So basically, it makes the malt’s richness really stand out?
Hop BroThat’s right. The flagship of Yatsugatake Beer Touchdown is definitely the quality of its lager. “Kiyosato Lager” won the world’s top honor at the World Beer Awards 2023, and “Pilsner” took first place in Japan at the JAPAN BREWERS CUP 2024.
MugiWow, that’s an amazing record! If they bring an award-winning beer to the event, I’d be so excited!
Hop BroAnd that one line on social media isn’t just an announcement. It also shows the distance between the brewer and the people enjoying the beer. When I see posts like that, it feels like beer with a human face, which is great.
MugiI get it. It’s the kind of post that makes you want to drink right away! Now I’m already in the mood to raise a glass with Kiyosato lager!
