AMAKUSA SONAR BEER releases new beer "Meguru" on July 22
AMAKUSA SONAR BEER in Amakusa, Kumamoto, will roll out its new release "Meguru" on July 22. The Instagram post tags it as #hazypaleale, says wholesale sales start at 3:00 p.m., and general sales begin at 5:00 p.m. The beer is presented as a collaboration with Craft Beer Base in Osaka.
Hop BroThere’s a new release worth talking about today. Amakusa Sonar Beer in Kumamoto is rolling out the new beer Meguru on July 22.
MugiWhat! The name already sounds like a trip! What even is Meguru? Is it crisp, soft, juicy... what are we dealing with?
Hop BroThe big hook is that it’s a collab with Osaka’s Craft Beer Base, and the style is a hazy pale ale.
MugiThere it is, the beer jargon! What does hazy mean? Are we drinking a cloud now?
Hop BroBasically, it has a lightly cloudy look and tends to deliver hop aroma in a softer, rounder way. Think soft and fluffy aroma instead of sharp bitterness.
MugiOhhh, so the haze is on purpose, not a mistake! Soft and fluffy aroma suddenly makes this sound very approachable.
Hop BroAnd Amakusa Sonar Beer has real local character too. They grow hops right in front of the brewery and brew with Amakusa underground water.
MugiNo way! The hops are basically next door? That’s absurdly close. And they even have a brewery taproom, which means maximum freshness.
Hop BroThe launch is carefully timed too: 3 p.m. for trade accounts and 5 p.m. for the public on July 22, a real staggered release schedule. That just makes me want it more.
MugiA beer that connects Amakusa and Osaka’s craft scenes? I’m sold already. I seriously want to drink Meguru right now, and you definitely do too.
AMAKUSA SONAR BEER is based in Itsuwamachi Oniike, Amakusa, Kumamoto. On its official site, the brewery highlights hop-growing efforts right in front of the brewery, its claim to Japan's westernmost hop field, and beer made with locally minded water and fresh hops. A taproom next to the brewery also gives visitors a chance to drink beer directly at the source.
The new release announced on Instagram is "Meguru." The post includes the hashtags "#meguru" and "#hazypaleale," and it also points to a collaboration with Craft Beer Base in Osaka. The announcement is straightforward: the focus is on the beer itself and the timed rollout for different sales channels.
Sales start on July 22 at 3:00 p.m. for wholesale accounts, followed by general sales at 5:00 p.m. AMAKUSA SONAR BEER has often drawn attention for beers shaped by Amakusa's local ingredients and landscape, and this release looks like another link between Kumamoto's coastal brewing scene and Osaka's craft beer culture.
Reference: Instagram post / Official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThere’s a new release worth talking about today. Amakusa Sonar Beer in Kumamoto is rolling out the new beer Meguru on July 22.
MugiWhat! The name already sounds like a trip! What even is Meguru? Is it crisp, soft, juicy... what are we dealing with?
Hop BroThe big hook is that it’s a collab with Osaka’s Craft Beer Base, and the style is a hazy pale ale.
MugiThere it is, the beer jargon! What does hazy mean? Are we drinking a cloud now?
Hop BroBasically, it has a lightly cloudy look and tends to deliver hop aroma in a softer, rounder way. Think soft and fluffy aroma instead of sharp bitterness.
MugiOhhh, so the haze is on purpose, not a mistake! Soft and fluffy aroma suddenly makes this sound very approachable.
Hop BroAnd Amakusa Sonar Beer has real local character too. They grow hops right in front of the brewery and brew with Amakusa underground water.
MugiNo way! The hops are basically next door? That’s absurdly close. And they even have a brewery taproom, which means maximum freshness.
Hop BroThe launch is carefully timed too: 3 p.m. for trade accounts and 5 p.m. for the public on July 22, a real staggered release schedule. That just makes me want it more.
MugiA beer that connects Amakusa and Osaka’s craft scenes? I’m sold already. I seriously want to drink Meguru right now, and you definitely do too.
