Nara Brewing, which operates its brewery in Kitanoshonishi-machi, Nara City, has announced the initial distribution outlets for its gose HOORAY!. HOORAY! is a beer made with bitter orange and salt from Awaji Island, designed so that the aroma and tartness from the orange are gently layered with a subtle saltiness. It is a refreshing beer meant to be easy to drink as the season begins to feel hot and humid.

This beer was created as a collaboration with the EATBEAT! area of Mori, Michi, Ichiba 2026, currently being held in Gamagori City, Aichi Prefecture. It can be enjoyed not only at the venue, but also at retailers across Japan. As a brewery that continues to make craft beer rooted in its local area, Nara Brewing has offered a wide range of styles from core beers to collaborations, and this project is another clear example of that character.

As of May 23, the initial shipment destinations are centered on liquor stores and extend to Tokyo, Kanagawa, Nagano, Aichi, Kyoto, Osaka, Nara, Hiroshima, Tokushima, and Fukuoka. At the event venue, Mori, Michi, Ichiba Sea Area EATBEAT!10, sales are available only during the event period from May 22 to 24. In addition, the beer is also available through the Nara Brewing online store.

- The flavor centers on the aroma and tartness of bitter orange
- A gose finished with a touch of saltiness
- A collaboration with the Mori, Michi, Ichiba 2026 EATBEAT! area

This is a bottle that invites interest in the balance between ingredient expression and drinkability, which is so typical of Nara Brewing.