Yonezawa Jacks Brewery Joins the Ooedo Beer Festival at Shinagawa Intercity
Yonezawa Jacks Brewery announced on Instagram that it is taking part in the Ooedo Beer Festival at Shinagawa Intercity. The post notes that the brewery will be there through the 5th, bringing a Yamagata-based microbrewery into one of Tokyo’s busiest beer-event settings.
Hop BroI’ve got Oedo Beer Festival news: Yonezawa Jacks Brewery is pouring at Shinagawa Intercity. A beer from Yonezawa, Yamagata showing up in central Tokyo is a pretty strong move.
MugiWhat! At Shinagawa Intercity? If it’s that close to the station, I can already see myself getting magically pulled in after work!
Hop BroAnd they’re there through the 5th. The place looks lively too, with breweries from around Japan, so it’s a dangerously good detour spot.
MugiWhoa, Yonezawa Jacks Brewery already sounds cool, but what do they actually make? The name alone sounds like it should come with dramatic entrance music!
Hop BroTheir core lineup includes Golden Ale, plus Pale Ale, IPA, and Session IPA. They opened in spring 2018 in the rural southern part of Yonezawa, and they also do seasonal beers with local ingredients and collabs.
MugiHold on, Session IPA? What is that! Is it IPA’s cousin, or does it sound like a sports team chant to anyone else?
Hop BroFair question. Think lower alcohol IPA that stays easy to drink. You still get solid hop aroma, but it’s not too heavy, which makes it great for a festival.
MugiOhhh, so you get hoppy aroma without getting weighed down? That is absolutely my kind of festival strategy. I feel smarter already!
Hop BroAlso, this brewery has no taproom and doesn’t do bottle retail at the brewery. That makes events, stockists, and their online store really important ways to reach people directly.
MugiWait, so this is basically a rare encounter event! If I spot them, I’m reacting like I found a legendary creature, except this one goes straight into a glass!
Hop BroExactly. That chance in Tokyo really matters. It’s a direct way for them to bring Yonezawa’s beer to people, and if there’s a limited release, I’m heading there fast.
MugiI’m fully in cheers right now mode. If we find Yonezawa Jacks Brewery at Oedo Beer Festival, I’m starting with the Golden Ale and you’re grabbing the IPA!
Yonezawa Jacks Brewery posted on Instagram that it is participating in the Ooedo Beer Festival at Shinagawa Intercity. The post adds that the brewery will be there through the 5th.
The festival is held at the Shinagawa Intercity S&R Plaza and brings together breweries from across Japan. Its central location and easy access make it a practical stop for people heading there after work or on the weekend.
Based in the rural southern part of Yonezawa, Yamagata, Yonezawa Jacks Brewery opened in spring 2018 as a microbrewery. Its regular lineup consists of four beers: Golden Ale, Pale Ale, IPA, and Session IPA. The brewery also produces seasonal releases using local ingredients, along with collaboration beers with other breweries and restaurants.
According to the brewery’s official site, it does not have a taproom and does not sell bottles directly at the brewery. As a result, events, retail partners, and its online store are important ways for drinkers to encounter its beers. For a brewery focused on local character, a city festival like this is a direct way to reach new drinkers.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI’ve got Oedo Beer Festival news: Yonezawa Jacks Brewery is pouring at Shinagawa Intercity. A beer from Yonezawa, Yamagata showing up in central Tokyo is a pretty strong move.
MugiWhat! At Shinagawa Intercity? If it’s that close to the station, I can already see myself getting magically pulled in after work!
Hop BroAnd they’re there through the 5th. The place looks lively too, with breweries from around Japan, so it’s a dangerously good detour spot.
MugiWhoa, Yonezawa Jacks Brewery already sounds cool, but what do they actually make? The name alone sounds like it should come with dramatic entrance music!
Hop BroTheir core lineup includes Golden Ale, plus Pale Ale, IPA, and Session IPA. They opened in spring 2018 in the rural southern part of Yonezawa, and they also do seasonal beers with local ingredients and collabs.
MugiHold on, Session IPA? What is that! Is it IPA’s cousin, or does it sound like a sports team chant to anyone else?
Hop BroFair question. Think lower alcohol IPA that stays easy to drink. You still get solid hop aroma, but it’s not too heavy, which makes it great for a festival.
MugiOhhh, so you get hoppy aroma without getting weighed down? That is absolutely my kind of festival strategy. I feel smarter already!
Hop BroAlso, this brewery has no taproom and doesn’t do bottle retail at the brewery. That makes events, stockists, and their online store really important ways to reach people directly.
MugiWait, so this is basically a rare encounter event! If I spot them, I’m reacting like I found a legendary creature, except this one goes straight into a glass!
Hop BroExactly. That chance in Tokyo really matters. It’s a direct way for them to bring Yonezawa’s beer to people, and if there’s a limited release, I’m heading there fast.
MugiI’m fully in cheers right now mode. If we find Yonezawa Jacks Brewery at Oedo Beer Festival, I’m starting with the Golden Ale and you’re grabbing the IPA!
