MAHOW BREW Exhibits at BEAMS LIFE Yokohama’s "New Chanpuru Okinawa"
Okinawa-born craft brewery MAHOW BREW announced in an Instagram post on March 9 that it will be featured at BEAMS LIFE Yokohama. At the event "New Chanpuru Okinawa," starting on March 13, there will be collaboration beer with a chocolate brand and a standing-style can beer service.
Hop BroYokohama is heating up with Okinawan craft! MAHOW BREW announced that it’s going to be featured at the event "New Chanpuru Okinawa" at "BEAMS LIFE Yokohama 1F" (March 13 to March 26).
MugiWait, craft beer at BEAMS!? So it’s not just about clothes!
Hop BroAnd the big dining-venue highlight is the collaboration beer "MAHOW BREW × TIMELESS CHOCOLATE," Aeonbound. It’s listed at 880 yen by the glass.
MugiOhh! But what style is Aeonbound? IPA? Stout? The name sounds intense!
Hop BroAs of the article, the style name hasn’t been revealed. But since it’s a collaboration with a chocolate brand, it’s the kind of beer that makes you look forward to the aroma and the finish, right?
MugiWhat does "design" even mean there? And when you say "kakuuchi style," it suddenly sounds like a super-pro word!
Hop BroKakuuchi means you can pick a can on the spot and drink it casually. If you want the fancy version, it’s a highly walkable, circulation-friendly layout design... in short, the best system for choosing, then immediately toasting!
MugiThat makes sense! And if there are regular, seasonal, and collaboration beers, that’s the kind of event where you could spend the whole day just tasting comparisons!
Hop BroMAHOW BREW will also be in the merchandise lineup, so you’ll be able to take home beers that use Okinawan climate and ingredients as secondary materials. The key point here is that you can experience food, tableware, and beer in the same context.
MugiIt’s decided then! First drink Aeonbound by the glass, then get the can you like through kakuuchi, and finally take some home! I want to go now and toast already!
The Okinawa-based MAHOW BREW announced its Yokohama appearance in an Instagram post published on March 9, 2026 ("...").
The venue is the official BEAMS event "New Chanpuru Okinawa". The location is BEAMS LIFE Yokohama, 1F, and the event runs from March 13 to March 26. Centered on Okinawan food and tableware, the lineup spans food, craft, and traditional crafts.
What craft beer fans will want to watch is the dining corner at the venue, featuring
"MAHOW BREW × TIMELESS CHOCOLATE".
The featured menu includes the collaboration beer Aeonbound on tap by the glass (880 yen). In addition, the all-day menu is said to let visitors enjoy MAHOW BREW craft beer cans in a standing-drink format, with a lineup that includes regular, seasonal, and collaboration releases.
The merchandise selection also includes MAHOW BREW, with plans to offer a variety of craft beers that make use of Okinawa's climate and ingredients as secondary materials. The setup also gives visitors a way to take home the flavor they enjoyed at the event.
How do you turn Okinawan ingredients and character into beer? That editing sensibility is exactly where MAHOW BREW stands out. This appearance at the fashion-forward BEAMS LIFE Yokohama, where food, tableware, and beer are presented in the same context, should offer a chance to experience the current state of Okinawan craft firsthand.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYokohama is heating up with Okinawan craft! MAHOW BREW announced that it’s going to be featured at the event "New Chanpuru Okinawa" at "BEAMS LIFE Yokohama 1F" (March 13 to March 26).
MugiWait, craft beer at BEAMS!? So it’s not just about clothes!
Hop BroAnd the big dining-venue highlight is the collaboration beer "MAHOW BREW × TIMELESS CHOCOLATE," Aeonbound. It’s listed at 880 yen by the glass.
MugiOhh! But what style is Aeonbound? IPA? Stout? The name sounds intense!
Hop BroAs of the article, the style name hasn’t been revealed. But since it’s a collaboration with a chocolate brand, it’s the kind of beer that makes you look forward to the aroma and the finish, right?
MugiWhat does "design" even mean there? And when you say "kakuuchi style," it suddenly sounds like a super-pro word!
Hop BroKakuuchi means you can pick a can on the spot and drink it casually. If you want the fancy version, it’s a highly walkable, circulation-friendly layout design... in short, the best system for choosing, then immediately toasting!
MugiThat makes sense! And if there are regular, seasonal, and collaboration beers, that’s the kind of event where you could spend the whole day just tasting comparisons!
Hop BroMAHOW BREW will also be in the merchandise lineup, so you’ll be able to take home beers that use Okinawan climate and ingredients as secondary materials. The key point here is that you can experience food, tableware, and beer in the same context.
MugiIt’s decided then! First drink Aeonbound by the glass, then get the can you like through kakuuchi, and finally take some home! I want to go now and toast already!
