Nara Brewing Announces First Shipment Stores for Hazy IPA "CHARM"; EC Sales Start March 13
On March 7, 2026, Nara Brewing released information on the first shipment stores for its hop-loaded Hazy IPA, CHARM. Built around New Zealand hops, the beer aims to balance vibrant aromatics with easy drinkability. Online store sales are scheduled to begin at noon on March 13.
Hop BroToday's news is Nara Brewing's new Hazy IPA CHARM! The first shipment stores were announced on March 7, and EC sales start Friday, March 13 at noon.
MugiWhoa! Nara Brewing is the one with that "easy to drink but still has real character" vibe, right? CHARM already sounds delicious!
Hop BroIt uses a hop bill of Peacharine, Nelson Sauvin, and Citra, aiming for white peach and passion-fruit-like aromas. And it's designed to be easy to drink without tiring you out.
MugiWait, Nelson... Sauvin? A spell? Something you're supposed to chant before drinking it?
Hop BroNo need to chant. Nelson Sauvin is a popular New Zealand hop that tends to give off bright, fruity character. In other words, CHARM is going for "bold aroma, gentle mouthfeel."
MugiOhhh! I thought Hazy IPA meant super intense, but being easy to keep drinking is great! It sounds like something you could sip while talking for hours!
Hop BroThe initial shipment is to liquor retailers only, across Hokkaido, Chiba, Tokyo, Kanagawa, Ishikawa, Aichi, Kyoto, Osaka, Nara, and Fukuoka. In Nara, places like Okinaya Main Store and Kintetsu Department Store Nara, Yamatoji are included.
MugiThat's a pretty wide spread nationwide! But arrival dates and stock vary by shop, right? If I go and miss out, I think I'd freeze in front of the refrigerated case for three minutes.
Hop BroWe want to avoid that, so checking ahead is the right move. Also, Nara Brewing was founded in 2017, and it's a brewery that has focused on quality while communicating from its local region. CHARM is the kind of release that feels like a proof point for "modern hop character plus drinkability."
MugiAlright, March 13 at noon, I'm on EC standby! Hop bro, I'm handling the white-peach aroma assignment, and you're in charge of the "easy-to-drink verification." I want to drink it already!
Nara Brewing's new Hazy IPA "CHARM"
According to the new product announcement released by Nara Brewing, "CHARM" is a Hazy IPA combining Peacharine, Nelson Sauvin, and Citra. While emphasizing fruity aromas reminiscent of white peach and passion fruit, it is designed, true to the brewery's style, to be "easy to drink without fatigue."
First shipments to liquor retailers nationwide
The first shipment stores (as of March 7, 2026) are liquor retailers only, spread across Hokkaido, Chiba, Tokyo, Kanagawa, Ishikawa, Aichi, Kyoto, Osaka, Nara, and Fukuoka. Within Nara Prefecture, multiple stores were listed, including Okinaya Main Store, Nishinokyo Jizake-dokoro Kitora, Kintetsu Department Store Nara, Yamatoji, and Wine no Ojisama. Arrival dates and stock status differ by store, so direct confirmation before purchasing is recommended.
Online sales start date
Sales on Nara Brewing's online store are scheduled to begin at 12:00 noon on Friday, March 13, 2026. Following advance distribution at physical stores, it should become easier to obtain via e-commerce as well.
Brewery background
Nara Brewing (Nara City) was founded in 2017. Carrying the name "Nara," it has maintained a brewing approach that emphasizes high quality while sharing its work from the region. For the brewery, which has continued exploring diverse beer styles, "CHARM" can be seen as its latest release that showcases a balance between modern hop character and drinkability.
Source: Notice of first shipment stores for Hazy IPA "CHARM", Nara Brewing Co. ABOUT US
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's news is Nara Brewing's new Hazy IPA CHARM! The first shipment stores were announced on March 7, and EC sales start Friday, March 13 at noon.
MugiWhoa! Nara Brewing is the one with that "easy to drink but still has real character" vibe, right? CHARM already sounds delicious!
Hop BroIt uses a hop bill of Peacharine, Nelson Sauvin, and Citra, aiming for white peach and passion-fruit-like aromas. And it's designed to be easy to drink without tiring you out.
MugiWait, Nelson... Sauvin? A spell? Something you're supposed to chant before drinking it?
Hop BroNo need to chant. Nelson Sauvin is a popular New Zealand hop that tends to give off bright, fruity character. In other words, CHARM is going for "bold aroma, gentle mouthfeel."
MugiOhhh! I thought Hazy IPA meant super intense, but being easy to keep drinking is great! It sounds like something you could sip while talking for hours!
Hop BroThe initial shipment is to liquor retailers only, across Hokkaido, Chiba, Tokyo, Kanagawa, Ishikawa, Aichi, Kyoto, Osaka, Nara, and Fukuoka. In Nara, places like Okinaya Main Store and Kintetsu Department Store Nara, Yamatoji are included.
MugiThat's a pretty wide spread nationwide! But arrival dates and stock vary by shop, right? If I go and miss out, I think I'd freeze in front of the refrigerated case for three minutes.
Hop BroWe want to avoid that, so checking ahead is the right move. Also, Nara Brewing was founded in 2017, and it's a brewery that has focused on quality while communicating from its local region. CHARM is the kind of release that feels like a proof point for "modern hop character plus drinkability."
MugiAlright, March 13 at noon, I'm on EC standby! Hop bro, I'm handling the white-peach aroma assignment, and you're in charge of the "easy-to-drink verification." I want to drink it already!
