Faló Brewing to Roll Out New Strawberry Beer "HBD" from March 4
Faló Brewing in Yamamoto, Miyagi Prefecture will begin rolling out its new beer HBD, made with locally grown strawberries, starting March 4, 2026. It will be sold at beer bars across Japan and at roadside stations in the town, drawing attention as a beer that makes use of local ingredients.
Hop BroToday, it's about Faló Brewing's new beer from Miyagi Prefecture's Yamamoto Town, the strawberry beer "HBD." It's going on sale in stages from March 4, 2026, and it's a beer with a very strong local identity.
MugiWow! Just the fact that it's a strawberry beer makes me curious, and the name "HBD" is cute too! It kind of sounds like a celebration!
Hop BroThat's the interesting part. Faló Brewing used strawberries from Yamamoto Town and made it so the fruit's bright aroma and flavor really stand out.
MugiBut what style of beer is it? If there's strawberries in it, it all starts to look the same to me!
Hop BroThe article doesn't specify the style, but the core of the brewing is said to be "bringing out the ingredient's natural flavor." So it's easiest to think of it as a design that puts strawberries at the center, whatever the style may be.
MugiI see! Brewing that makes the ingredients shine sounds stylish. If that sweet strawberry aroma comes drifting in, it would feel happy just to drink it!
Hop BroWhat's more, they use fruit from Sansan-en, a strawberry farm in the town. Since local produce is being turned directly into beer, it feels like the atmosphere of Yamamoto Town comes through with it too.
MugiReally, that local? So even if you drink it at beer bars nationwide, it sounds like you can still feel like you've been to Yamamoto Town!
Hop BroExactly. They also plan to sell it at roadside stations, so being able to pick it up while traveling is nice too. And the background of the base being a renovated former Sakamoto Junior High School really gets to me.
MugiIt's wonderful that a school that closed is becoming a new place... A beer that connects local memories seems like something you could taste as a story, not just drink.
Hop BroAnd Faló means bonfire in Italian. The concept of connecting the region and its people through beer, like people gathering around a fire, is warm all the way through.
MugiJust hearing about it makes me want to drink it! I can't wait for March 4, and I want to toast to the start of spring with that strawberry aroma!
Faló Brewing in Yamamoto Town, Miyagi Prefecture will begin selling its new beer HBD in stages from March 4, 2026. Planned sales channels include beer bars nationwide, craft beer specialty shops, and roadside stations in Yamamoto Town.
The brewery became fully operational after completing its brewery in August 2025 and obtaining a brewing license in October of the same year. Its base is a facility renovated from the former Sakamoto Junior High School, which closed in 2021, linking memories left in the community to a new place for exchange.
HBD was crafted around Faló Brewing's long-held approach of "bringing out the ingredient's natural flavor," with the goal of letting people enjoy the bright aroma and taste of strawberries from Yamamoto Town. The fruit used comes from Sansan-en, a strawberry farm in the town. By turning local produce into beer, the brewery aims to deliver the appeal of Yamamoto Town just as it is.
The brewery name "Faló" means "bonfire" in Italian. It reflects the desire to be a presence that connects the region and its people through beer, much like people gathering around a fire to talk. The company also began selling canned beer in January 2026, expanding from a lineup centered on draft beer to a format that is easier to pick up. As a new product that makes use of local ingredients, it also seems likely to serve as an entry point to learning about Yamamoto Town.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, it's about Faló Brewing's new beer from Miyagi Prefecture's Yamamoto Town, the strawberry beer "HBD." It's going on sale in stages from March 4, 2026, and it's a beer with a very strong local identity.
MugiWow! Just the fact that it's a strawberry beer makes me curious, and the name "HBD" is cute too! It kind of sounds like a celebration!
Hop BroThat's the interesting part. Faló Brewing used strawberries from Yamamoto Town and made it so the fruit's bright aroma and flavor really stand out.
MugiBut what style of beer is it? If there's strawberries in it, it all starts to look the same to me!
Hop BroThe article doesn't specify the style, but the core of the brewing is said to be "bringing out the ingredient's natural flavor." So it's easiest to think of it as a design that puts strawberries at the center, whatever the style may be.
MugiI see! Brewing that makes the ingredients shine sounds stylish. If that sweet strawberry aroma comes drifting in, it would feel happy just to drink it!
Hop BroWhat's more, they use fruit from Sansan-en, a strawberry farm in the town. Since local produce is being turned directly into beer, it feels like the atmosphere of Yamamoto Town comes through with it too.
MugiReally, that local? So even if you drink it at beer bars nationwide, it sounds like you can still feel like you've been to Yamamoto Town!
Hop BroExactly. They also plan to sell it at roadside stations, so being able to pick it up while traveling is nice too. And the background of the base being a renovated former Sakamoto Junior High School really gets to me.
MugiIt's wonderful that a school that closed is becoming a new place... A beer that connects local memories seems like something you could taste as a story, not just drink.
Hop BroAnd Faló means bonfire in Italian. The concept of connecting the region and its people through beer, like people gathering around a fire, is warm all the way through.
MugiJust hearing about it makes me want to drink it! I can't wait for March 4, and I want to toast to the start of spring with that strawberry aroma!
