Nara Brewing announces collaboration beer "ECHOES" with EATBEAT! for Mori, Michi, Ichiba 2025
Nara Brewing, based in Nara City, has announced "ECHOES," a collaboration beer with EATBEAT!, which connects food and sound. The project is timed to coincide with "Mori, Michi, Ichiba 2025," held in Gamagori, Aichi Prefecture from May 23 to 25, and venue-only drinks are also planned.
Hop BroNara Brewing's collaboration beer ECHOES with EATBEAT! really is the perfect match for Mori, Michi, Ichiba 2025.
MugiWait, what does it mean to connect food and sound? It sounds like a world where you can drink the whole event!
Hop BroExactly. EATBEAT! is a food-and-sound project led by food pioneer Yusuke Hotta and musician Henry Work, and it feels like they design everything all the way down to the aroma and the experience.
MugiHuh, but fruit sour ale sounds sour, right? That feels kind of advanced and makes me nervous!
Hop BroYeah, they made it tropical with passion fruit and mango, then layered in tonka beans for a layered aroma that gives it a cherry-blossom-like fragrance.
MugiTonka beans making it smell like cherry blossoms? That idea is basically hanami with your nose!
Hop BroAnd the alcohol content is just 4.5%, with an IBU of 5, so the bitterness is pretty restrained and it's designed to go down smoothly.
MugiIBU again? You mean the bitterness number? 5 sounds really gentle!
Hop BroThat's right. They're planning to serve beer cocktails and even soda-based mocktails at the venue, so the range of ways to drink it is part of the fun.
MugiThe label was made in collaboration by butter's Genki Kubo and CHALKBOY too, so it already makes you think, I want to drink it before I even see it!
Hop BroIf we can taste it first at Mori, Michi, Ichiba 2025 from May 23 to 25, and then there will be nationwide sales afterward, then this is definitely something to stay ready for now.
MugiAll right, I want to toast with ECHOES and walk around the event grounds while looking for that cherry-blossom-like aroma!
Hop BroThen I'll get ready at the EATBEAT! area to pour the first glass of ECHOES while listening to the music.
Nara Brewing, based in Nara City, has announced "ECHOES," a collaboration beer with EATBEAT! EATBEAT! is a project led by food pioneer Yusuke Hotta and musician Henry Work (CHALKBOY) that connects food, sound, and experiences.
This beer was brewed for "Mori, Michi, Ichiba 2025," which will be held from May 23 to 25, 2025 at Laguna Beach (Otsuka Seaside Park) in Gamagori, Aichi Prefecture. Nara Brewing will set up at the EATBEAT! area at the venue, offering a way to enjoy the event with a beer in hand.
"ECHOES" was designed as a fruit sour ale using passion fruit, mango, and tonka beans. According to Nara Brewing, coumarin contained in tonka beans is also a main component of the fragrance of Naranoyaezakura, the prefectural flower of Nara Prefecture, creating a composition in which tropical flavors are layered with a cherry blossom-like aroma. The alcohol content is 4.5%, and the IBU is 5.
The label design was created through a collaboration between butter's Genki Kubo, who handles Nara Brewing's design work, and CHALKBOY. At the venue, beer cocktails made with this collaboration beer and mocktails made with soda are also planned, and Nara Brewing says it will also be sold nationwide after the event. From the perspective of a brewery based in Nara, it has been put together as a drink that complements a music event.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNara Brewing's collaboration beer ECHOES with EATBEAT! really is the perfect match for Mori, Michi, Ichiba 2025.
MugiWait, what does it mean to connect food and sound? It sounds like a world where you can drink the whole event!
Hop BroExactly. EATBEAT! is a food-and-sound project led by food pioneer Yusuke Hotta and musician Henry Work, and it feels like they design everything all the way down to the aroma and the experience.
MugiHuh, but fruit sour ale sounds sour, right? That feels kind of advanced and makes me nervous!
Hop BroYeah, they made it tropical with passion fruit and mango, then layered in tonka beans for a layered aroma that gives it a cherry-blossom-like fragrance.
MugiTonka beans making it smell like cherry blossoms? That idea is basically hanami with your nose!
Hop BroAnd the alcohol content is just 4.5%, with an IBU of 5, so the bitterness is pretty restrained and it's designed to go down smoothly.
MugiIBU again? You mean the bitterness number? 5 sounds really gentle!
Hop BroThat's right. They're planning to serve beer cocktails and even soda-based mocktails at the venue, so the range of ways to drink it is part of the fun.
MugiThe label was made in collaboration by butter's Genki Kubo and CHALKBOY too, so it already makes you think, I want to drink it before I even see it!
Hop BroIf we can taste it first at Mori, Michi, Ichiba 2025 from May 23 to 25, and then there will be nationwide sales afterward, then this is definitely something to stay ready for now.
MugiAll right, I want to toast with ECHOES and walk around the event grounds while looking for that cherry-blossom-like aroma!
Hop BroThen I'll get ready at the EATBEAT! area to pour the first glass of ECHOES while listening to the music.
