Amakusa Sonar Beer to Start Selling New Product to Wholesale Accounts from 3 PM on June 2
Amakusa Sonar Beer in Amakusa, Kumamoto, announced on Instagram that sales of its new product will begin. Sales for wholesale accounts start at 3 PM on June 2, and general sales begin at 5 PM the same day. The post included tags such as `#yes` and `#juicyfruitssmoothiesour`.
Hop BroAmakusa Sonar Beer announced June 2 at 3 PM sales. For wholesale accounts it's 3 PM, and for general customers it's 5 PM, so the announcement is really careful.
MugiWait, it's a two-stage release? Splitting it between 3 PM and 5 PM feels kind of like concert merch sales!
Hop BroWhat's more, the post's tags give off a juicy fruit smoothie sour vibe, so it makes you think of a fruit-forward smoothie sour style.
MugiWhat kind of beer is a smoothie sour, anyway? It's making my head feel floaty, like is it juice or is it beer?
Hop BroBroadly speaking, it's like a sour ale with fruitiness and a thicker texture emphasized, and many are designed to be more like a drinkable dessert.
MugiOhhh! But Amakusa Sonar Beer really has a strong Amakusa sense of place, right? It sounds like it would taste great with all that natural character!
Hop BroThat's the interesting part. On the official site too, they highlight the westernmost hop field in Japan, and they grow hops right in front of the brewery.
MugiWhat, the hops are right there in front of it? And they use 15 varieties of hops? That's basically a beer-field research lab!
Hop BroExactly. And because they grow them without pesticides and brew with mineral-rich underground water, the land's character comes through in the flavor.
MugiI see, so it's nature-focused but still bold! This makes me want to check both the 3 PM and 5 PM releases and have a drink ourselves!
Amakusa Sonar Beer announced on Instagram that it will begin selling a new product. In the post, it said "from 3 PM on June 2," with sales for wholesale accounts starting at 3 PM on June 2 and general sales beginning at 5 PM the same day.
The hashtags attached to the post were `#yes`, `#juicyfruitssmoothiesour`, `#smoothiesour`, and `#tsukushi`. Although the body does not give a detailed explanation of the product name, the post as a whole suggests a new smoothie-sour-style release with a strong fruit character.
Amakusa Sonar Beer is a brewery based in Amakusa City, Kumamoto Prefecture. On its official website, it highlights that it grows hops right in front of the brewery and makes beer from what it says is the westernmost hop field in Japan. Another characteristic is its careful cultivation of 15 different fresh hops without using pesticides.
It also shapes its identity through brewing with mineral-rich underground water and making beers that make use of Amakusa's nature and local specialties. A place-based maker like this: what kind of flavor will its new product deliver? Even from the way the release time was set, the brewery seems intent on carefully announcing it to both business customers and general consumers.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAmakusa Sonar Beer announced June 2 at 3 PM sales. For wholesale accounts it's 3 PM, and for general customers it's 5 PM, so the announcement is really careful.
MugiWait, it's a two-stage release? Splitting it between 3 PM and 5 PM feels kind of like concert merch sales!
Hop BroWhat's more, the post's tags give off a juicy fruit smoothie sour vibe, so it makes you think of a fruit-forward smoothie sour style.
MugiWhat kind of beer is a smoothie sour, anyway? It's making my head feel floaty, like is it juice or is it beer?
Hop BroBroadly speaking, it's like a sour ale with fruitiness and a thicker texture emphasized, and many are designed to be more like a drinkable dessert.
MugiOhhh! But Amakusa Sonar Beer really has a strong Amakusa sense of place, right? It sounds like it would taste great with all that natural character!
Hop BroThat's the interesting part. On the official site too, they highlight the westernmost hop field in Japan, and they grow hops right in front of the brewery.
MugiWhat, the hops are right there in front of it? And they use 15 varieties of hops? That's basically a beer-field research lab!
Hop BroExactly. And because they grow them without pesticides and brew with mineral-rich underground water, the land's character comes through in the flavor.
MugiI see, so it's nature-focused but still bold! This makes me want to check both the 3 PM and 5 PM releases and have a drink ourselves!
