Amakusa Sonar Beer, based in Amakusa City, Kumamoto Prefecture, announced on Instagram that sales of its new product "shiftmoutere" will begin. According to the post, it will go on sale to wholesale accounts from 3:00 p.m. on March 27, and to the general public from 5:00 p.m. the same day.

The post introduced it as a "New Release," and the hashtags included #shiftmoutere along with #craftbeer, #hazyipa, and #ヘイジーipa. While the product name itself is written in English letters, the hashtags suggest it is being received as a new hazy IPA-style release.

Amakusa Sonar Beer is introduced on its official website as a brewery based in "Amakusa, Kumamoto," where it cultivates hops at Japan's westernmost hop field. It grows hops right in front of the brewery and emphasizes making beer with fresh ingredients. It also aims to create flavors unique to Amakusa by combining local groundwater and the blessings of the land.

This release looks set to strongly reflect that brewery philosophy. Because the sales times are clearly split, it is also notable for allowing readers to track the advance rollout to trade accounts and the start of general distribution separately. It is news that hazy beer fans will want to watch, and one that people eager to check out a new release from Amakusa should not miss.