Nara Brewing Unveils HOiSUM Collaboration Socks Inspired by FUNCTION
Nara Brewing has unveiled its collaboration project “Have “Fun”ction!” with sock brand HOiSUM. Centered on FUNCTION, its flagship beer that won gold at the World Beer Cup 2026, the lineup brings together socks and goods inspired by popular labels.
Hop BroToday it’s about the collaboration project Have “Fun”ction! that Nara Brewing released with HOiSUM. What’s interesting is how it expands the world of FUNCTION, their gold-winning staple beer, beyond the glass.
MugiWait, it’s a beer story and the socks are basically the star!? The idea of enjoying it from the feet up is a little too genius, isn’t it?
Hop BroExactly, and the familiar cat from FUNCTION’s label, with eyes that are the katakana “fa,” shows up too. That Fa Cat design is already creating a fun vibe before you even take a sip.
MugiFa Cat? What is that! The characters being eyes is cute, but that’s a lot of information! A cat with fa-eyes? What kind of face is that even supposed to be!?
Hop BroIt’s the kind of thing you see and instantly think, ‘Ah, FUNCTION.’ And this beer is an American-Belgo-Style Ale, blending American hops with saison yeast.
MugiI get American hops, but saison yeast suddenly sounds like something for experts. Does saison yeast really change the flavor that much?
Hop BroIt does. It tends to bring out citrus and white-grape-like aromas, and it finishes dry. So FUNCTION has a nice balance of bright aroma and a clean aftertaste.
MugiI see, fragrant and crisp sounds amazing! And with all those popular labels lined up, not just FUNCTION but also INTEGRAL and KIP, the collector urge goes wild!
Hop BroAnd Nara Brewing is based in Kitanoshō Nishimachi in Nara City, founded in 2017 and started brewing in 2018. By championing All made in NARA and making the socks at factories in Nara Prefecture, they’re really turning it into a story rooted in the land.
MugiIt’s great that both the beer and the socks are connected through Nara craftsmanship. It feels like you can wear local pride, and somehow that really gets to me.
Hop BroAnd Nara Brewing has made more than 160 varieties so far, so they really know how to expand a brand’s world. Tonight I want to drink FUNCTION and raise a toast to my feet too.
MugiYeah, now I really want to drink it! Thinking about that citrus and dry finish makes me want the socks too, and tonight I want to admire Fa Cat with a beer in hand!
Nara Brewing has unveiled its collaboration project with sock brand HOiSUM, “Have “Fun”ction!”. The star is FUNCTION, the brewery’s staple beer that won gold in the American-Belgo-Style Ale category at the World Beer Cup 2026. Centered on the cat familiar from the label, whose eyes are shaped like the katakana “fa,” the lineup features items themed around the time spent enjoying beer.
A way to enjoy beer from the feet up
This collaboration was planned as a cross-industry partnership between Nara Brewing and HOiSUM. The lineup includes designs inspired by Nara Brewing favorites such as “Have FUNction!”, “Motto Tora x FUNCTION Neko,” “INTEGRAL,” and “KIP.” In the FUNCTION-themed model, the cats express the “fun things” people inevitably do when drinking beer. The design based on HOiSUM’s classic “Tiger” and featuring FUNCTION Neko is finished in a brighter, more pop-oriented color palette.
Putting Nara craftsmanship front and center
The project is also notable for its “All made in NARA” approach, with all of the socks manufactured in factories within Nara Prefecture. Nara is known as one of Japan’s leading sock production regions, and the initiative also seems intended to highlight local craftsmanship once again. Nara Brewing itself is based in Kitanoshō Nishimachi, Nara City. Founded in 2017, it began brewing in 2018. Under the banner “Enjoy choosing your beer!”, it has produced more than 160 kinds of beer.
FUNCTION is an American-Belgo-Style Ale that combines American hops with saison yeast. It is characterized by aromas reminiscent of citrus and white grapes, along with a dry finish, and it has long been enjoyed as a staple beer. This collaboration is an effort to extend the worldview of that signature beer beyond the glass, conveying the brand’s individuality in a more three-dimensional way.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday it’s about the collaboration project Have “Fun”ction! that Nara Brewing released with HOiSUM. What’s interesting is how it expands the world of FUNCTION, their gold-winning staple beer, beyond the glass.
MugiWait, it’s a beer story and the socks are basically the star!? The idea of enjoying it from the feet up is a little too genius, isn’t it?
Hop BroExactly, and the familiar cat from FUNCTION’s label, with eyes that are the katakana “fa,” shows up too. That Fa Cat design is already creating a fun vibe before you even take a sip.
MugiFa Cat? What is that! The characters being eyes is cute, but that’s a lot of information! A cat with fa-eyes? What kind of face is that even supposed to be!?
Hop BroIt’s the kind of thing you see and instantly think, ‘Ah, FUNCTION.’ And this beer is an American-Belgo-Style Ale, blending American hops with saison yeast.
MugiI get American hops, but saison yeast suddenly sounds like something for experts. Does saison yeast really change the flavor that much?
Hop BroIt does. It tends to bring out citrus and white-grape-like aromas, and it finishes dry. So FUNCTION has a nice balance of bright aroma and a clean aftertaste.
MugiI see, fragrant and crisp sounds amazing! And with all those popular labels lined up, not just FUNCTION but also INTEGRAL and KIP, the collector urge goes wild!
Hop BroAnd Nara Brewing is based in Kitanoshō Nishimachi in Nara City, founded in 2017 and started brewing in 2018. By championing All made in NARA and making the socks at factories in Nara Prefecture, they’re really turning it into a story rooted in the land.
MugiIt’s great that both the beer and the socks are connected through Nara craftsmanship. It feels like you can wear local pride, and somehow that really gets to me.
Hop BroAnd Nara Brewing has made more than 160 varieties so far, so they really know how to expand a brand’s world. Tonight I want to drink FUNCTION and raise a toast to my feet too.
MugiYeah, now I really want to drink it! Thinking about that citrus and dry finish makes me want the socks too, and tonight I want to admire Fa Cat with a beer in hand!
