Nara Brewing Announces First Shipment Retailers for EATBEAT! Collaboration Gose "HOORAY!"
Nara Brewing has announced the initial retailers for its collaboration beer "HOORAY!" with EATBEAT!. This gose uses orange and salt from Awaji Island and is being shipped nationwide, mainly to liquor retailers. It is also available in the online store.
Hop BroNara Brewing's new collaboration, HOORAY!, is the one to watch. It's a tag-team effort with EATBEAT!, and if you like gose, this one stands out.
MugiWait, what even is gose? The name alone sounds so cheerful!
Hop BroGose is, broadly speaking, a style that makes sourness and saltiness fun. HOORAY! uses orange and salt from Awaji Island, and the style is labeled "GOSE w/AWAJI DAIDAI."
MugiAwaji Island orange sounds stylish! But I can't picture how orange and salt together will taste at all!
Hop BroThat's the part that really comes together nicely. The orange aroma and acidity are layered with a gentle saltiness, and the coriander adds a soft sense of depth.
MugiHuh! But hop brother, IBU 9 is pretty low, right? If it's not bitter, it should be easy to drink!
Hop BroExactly, the bitterness is kept quite low. At 4.0% ABV, it's brewed to go down light, and it uses Mandarina Bavaria hops.
MugiWhat! Even the name Mandarina Bavaria sounds citrusy! It already sounds delicious just from the aroma!
Hop BroAnd on top of that, this beer was made to liven up the EATBEAT! area at Mori, Michi, Ichiba 2026. Even the label was co-created with the EATBEAT! team, so the festival vibe is carried right onto the can.
MugiCo-designing the label too is intense! Even though it has that venue-exclusive feel, I'm glad you can still track it down in stores!
Hop BroThe first shipments are mainly going to liquor retailers, and it's being rolled out across 10 prefectures and cities nationwide. You can also buy it at Nara Brewing's online store, so both people at the event and people at home can enjoy it.
MugiI want to keep a bright, orange-scented pour close at hand and soak in the event mood with it!
Hop BroThat's the plan. Tonight, let's take our time and enjoy a salt-and-citrus gose with HOORAY!
Nara Brewing's "HOORAY!" is a gose created in collaboration with EATBEAT!. It uses orange and salt from Awaji Island, and the style is listed as "GOSE w/AWAJI DAIDAI." The alcohol content is 4.0%, the IBU is 9, and Mandarina Bavaria is used as the hop. The ingredients also include Awaji daidai orange, Onokoro Shizuku salt, and coriander, resulting in a well-balanced beer with orange aroma, acidity, and a subtle saltiness.
According to the official website, this beer is a collaboration beer for "Mori, Michi, Ichiba 2026," which will open in May 2026, and was created to energize the EATBEAT! area at the venue. The label was also co-created with the EATBEAT! team. It can of course be enjoyed at the venue, but it has also spread to retailers in various regions.
As of May 23, the announced initial shipment retailers are liquor shops only, distributed across Tokyo, Kanagawa, Nagano, Aichi, Kyoto, Osaka, Nara, Hiroshima, Tokushima, and Fukuoka. In Tokyo, the list includes Caliquors Tokyo, NEW VALLEY, TDM 1874 Shimokitazawa, TWO KINGS, Hinomoto Brewing, and 418kamiyama, with outlets arranged by region. It is also on sale at the Nara Brewing online store, making it possible to follow it both from the event venue and from shops.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNara Brewing's new collaboration, HOORAY!, is the one to watch. It's a tag-team effort with EATBEAT!, and if you like gose, this one stands out.
MugiWait, what even is gose? The name alone sounds so cheerful!
Hop BroGose is, broadly speaking, a style that makes sourness and saltiness fun. HOORAY! uses orange and salt from Awaji Island, and the style is labeled "GOSE w/AWAJI DAIDAI."
MugiAwaji Island orange sounds stylish! But I can't picture how orange and salt together will taste at all!
Hop BroThat's the part that really comes together nicely. The orange aroma and acidity are layered with a gentle saltiness, and the coriander adds a soft sense of depth.
MugiHuh! But hop brother, IBU 9 is pretty low, right? If it's not bitter, it should be easy to drink!
Hop BroExactly, the bitterness is kept quite low. At 4.0% ABV, it's brewed to go down light, and it uses Mandarina Bavaria hops.
MugiWhat! Even the name Mandarina Bavaria sounds citrusy! It already sounds delicious just from the aroma!
Hop BroAnd on top of that, this beer was made to liven up the EATBEAT! area at Mori, Michi, Ichiba 2026. Even the label was co-created with the EATBEAT! team, so the festival vibe is carried right onto the can.
MugiCo-designing the label too is intense! Even though it has that venue-exclusive feel, I'm glad you can still track it down in stores!
Hop BroThe first shipments are mainly going to liquor retailers, and it's being rolled out across 10 prefectures and cities nationwide. You can also buy it at Nara Brewing's online store, so both people at the event and people at home can enjoy it.
MugiI want to keep a bright, orange-scented pour close at hand and soak in the event mood with it!
Hop BroThat's the plan. Tonight, let's take our time and enjoy a salt-and-citrus gose with HOORAY!
