Tokaido BEER Kawasaki-juku Brewery Introduces New Hazy IPA at the Kanamara Festival
On April 5, Tokaido BEER Kawasaki-juku Brewery set up a booth at the Kanamara Festival at Kawasaki Daishi and introduced its newly released **UTAMARO ALE／Hazy IPA**. Visitors who bring the flyer handed out at the event can also receive a pink **Elizabeth Candy** at the main shop.
Hop BroAt the Kanamara Festival at Kawasaki Daishi, they unveiled UTAMARO ALE／Hazy IPA. Like Tokaido BEER Kawasaki-juku Brewery, they’re good at presenting a local event and a new release as a set.
MugiWhoa! Just the name Kanamara Festival is already a huge impact! And now there’s a new beer too? That’s a lot of information at once!
Hop BroWhat’s interesting is that the beer really leans into a pink impression. They’re matching the atmosphere of the festival from the look alone, which is pretty bold.
MugiHuh! But what is Hazy IPA? I get that it’s kind of “misty,” but what’s it like as a drink?
Hop BroPut simply, it’s an unclear or hazy IPA. It still has strong hop aroma, but the bitterness is softer, and it tends to have a juicier drinking profile.
MugiSo it’s basically an easy-to-drink IPA! And if the color is beautiful too, it’s the kind of thing you’d want to photograph before drinking.
Hop BroExactly. And Tokaido BEER Kawasaki-juku Brewery is also available at the Azalea underground mall near Kawasaki Station, so it’s nice that you can bring the festival energy straight back into everyday life.
MugiWait, you can buy it at the main shop too!? I love that it doesn’t end as just an event-only release. It’s great that people can try it right away!
Hop BroAnd if you bring the flyer handed out at the venue, there’s even a notice that you can get a pink Elizabeth Candy. It’s not just about the beer; they’ve built in a real sense of fun.
MugiNow I really want to go! It feels packed with the fun of a locally rooted brewery, and this is definitely the kind of thing that makes me want a drink after the festival!
Hop BroYeah, it’s the kind of drink that lets you taste the spirit of Kawasaki too. See it at the festival, drink it at the shop, look for it at Azalea, and finish with a toast.
MugiDeal! I totally get that feeling of wanting to drink it right now. Today’s pink topic has me thinking beer already!
On April 5, Tokaido BEER Kawasaki-juku Brewery reported on Instagram that it had set up a booth at the Kanamara Festival held at Kawasaki Daishi. In the post, it 안내ed visitors that if they bring the flyer from the inbound research group distributed at the event and visit the main shop, they will receive a pink Elizabeth Candy as a gift.
Also introduced was the day’s new release, UTAMARO ALE／Hazy IPA. The post, which placed a strong emphasis on a pink image, also highlighted the beauty of the beer’s color and said it could be enjoyed not only at the main shop but also at the shop in the Azalea underground mall near Kawasaki Station. Having a way to get it not just at the festival venue but also at everyday sales locations is a move that feels true to a brewery rooted in the local community.
Tokaido BEER Kawasaki-juku Brewery is a craft beer brand based in Kawasaki Ward, Kawasaki City, Kanagawa Prefecture. On its official website, it expresses Kawasaki’s past, present, and future through four faces: "Tokaido," "Kawasaki-juku," "barley field," and "factory," promoting a beer-making style that emphasizes local identity. Because it has a brewery bar near Kawasaki Station and a sales location in the underground mall, it offers both the limited-time appeal of event tie-ins and the convenience of being able to drink it as part of daily life in the city.
This post brought together a local event and an introduction to a new product. Showing off a new release to match a local Kawasaki event, while also preparing a perk for customers who visit the store, is a noteworthy effort that conveys the enjoyment of craft beer together with the atmosphere of the moment.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAt the Kanamara Festival at Kawasaki Daishi, they unveiled UTAMARO ALE／Hazy IPA. Like Tokaido BEER Kawasaki-juku Brewery, they’re good at presenting a local event and a new release as a set.
MugiWhoa! Just the name Kanamara Festival is already a huge impact! And now there’s a new beer too? That’s a lot of information at once!
Hop BroWhat’s interesting is that the beer really leans into a pink impression. They’re matching the atmosphere of the festival from the look alone, which is pretty bold.
MugiHuh! But what is Hazy IPA? I get that it’s kind of “misty,” but what’s it like as a drink?
Hop BroPut simply, it’s an unclear or hazy IPA. It still has strong hop aroma, but the bitterness is softer, and it tends to have a juicier drinking profile.
MugiSo it’s basically an easy-to-drink IPA! And if the color is beautiful too, it’s the kind of thing you’d want to photograph before drinking.
Hop BroExactly. And Tokaido BEER Kawasaki-juku Brewery is also available at the Azalea underground mall near Kawasaki Station, so it’s nice that you can bring the festival energy straight back into everyday life.
MugiWait, you can buy it at the main shop too!? I love that it doesn’t end as just an event-only release. It’s great that people can try it right away!
Hop BroAnd if you bring the flyer handed out at the venue, there’s even a notice that you can get a pink Elizabeth Candy. It’s not just about the beer; they’ve built in a real sense of fun.
MugiNow I really want to go! It feels packed with the fun of a locally rooted brewery, and this is definitely the kind of thing that makes me want a drink after the festival!
Hop BroYeah, it’s the kind of drink that lets you taste the spirit of Kawasaki too. See it at the festival, drink it at the shop, look for it at Azalea, and finish with a toast.
MugiDeal! I totally get that feeling of wanting to drink it right now. Today’s pink topic has me thinking beer already!
