Amakusa Sonar Beer announced its new beer, 'Kudaranai,' on Instagram for 3:00 p.m. on May 28. The post clearly states that sales for wholesale buyers will start at 3:00 p.m., while general sales will begin at 5:00 p.m., so the release will be rolled out in two stages. The hashtags `#tdh` and `#hazyipa` were also included.

The brewery is based in Amakusa City, Kumamoto Prefecture, and its official website highlights that it grows hops right in front of the brewery. As Japan's westernmost hop field, it carefully cultivates 15 varieties of fresh hops without using pesticides. Its approach of reflecting the character of the land directly in beer-making is a good expression of Amakusa Sonar Beer's craftsmanship.

This new release, too, should be seen as a beer that reflects Amakusa's environment and hops, in the brewery's signature style. Because the sales start times are split, it is also worth noting that the purchasing flow differs between trade partners and the general public.