Nara Brewing Launches HOiSUM Collaboration Socks Centered on Gold-Medal-Winning "FUNCTION"
Nara Brewing has announced its 2026 collaboration with sock brand HOiSUM, inspired by its flagship beer "FUNCTION," which won gold at the World Beer Cup 2026. Set against the backdrop of Nara's craftsmanship, the project connects beer and socks.
Hop BroNara Brewing really delivered, didn't they? Their flagship FUNCTION won gold, and riding that momentum, they even rolled out a 2026 collaboration with HOiSUM.
MugiWait, a beer won gold, and they made socks too!? The idea of a beer-and-socks collaboration is way out there!
Hop BroAnd the project name, Have "Fun"ction!, is sharp too. It ties FUNCTION to a distinctly Nara style of craftsmanship.
MugiWhat is that supposed to be? FUNCTION sounds kind of hard to grasp, but what kind of style is American-Belgo-Style Ale?
Hop BroSimply put, it's a hybrid flavor profile that combines the bright, floral aroma of American hops with the character of Belgian saison yeast.
MugiOh, so it's lively on the nose and has a little funk when you drink it? Hearing the character of saison yeast suddenly makes me sound like a beer person!
Hop BroExactly. And with the American-Belgo category gold at the World Beer Cup 2026, the quality is fully proven.
MugiAnd LIGHTHOUSE, their sister beer, won gold too!? Double gold means Nara Brewing is seriously strong!
Hop BroWhat makes it even better is that they're not stopping there: with Nara-made socks designed in collaboration with HOiSUM, they're showing beer love from the ground up.
MugiAnd everything is All made in NARA, right? Drink the beer, look at the socks, and suddenly you want another one!
2026 Collaboration Inspired by Nara Brewing's Flagship Beer
Nara Brewing, a brewery in Nara City, will roll out the 2026 edition of its collaboration project "Have \"Fun\"ction!" with sock brand HOiSUM. At the center of the project is the company's flagship beer, "FUNCTION."
"FUNCTION" is an `American-Belgo-Style Ale` that combines American and Belgian elements, bringing together hop aroma and the distinctive character of saison yeast. Nara Brewing's official website also announced that the beer won gold in the `American-Belgo-Style Ale` category at the World Beer Cup 2026. Its sister beer, "LIGHTHOUSE," also won gold at the same competition, making this a major achievement for Nara Brewing.
In this collaboration, socks inspired by Nara Brewing's popular beers are being lined up around "FUNCTION." By layering HOiSUM's design with Nara Brewing's label world, the project expresses the fun of beer from the feet up. The official page notes that all collaboration socks are `All made in NARA`, showing attention to Nara's sock industry as well.
Beer and Socks, Both from Nara
Nara Brewing is a craft brewery based in Nara City that has offered a wide range of beers, from regular releases to collaborations. This project shows an idea that lets people enjoy not only the time spent drinking beer, but also the experiences before and after it. Building a project around an award-winning craft beer label and connecting it to local manufacturing is a distinctly Nara Brewing approach.
For beer fans, it is a compelling effort that can serve both as an introduction to an award-winning beer and as a way to get a feel for the brewery's philosophy through surrounding goods and design.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNara Brewing really delivered, didn't they? Their flagship FUNCTION won gold, and riding that momentum, they even rolled out a 2026 collaboration with HOiSUM.
MugiWait, a beer won gold, and they made socks too!? The idea of a beer-and-socks collaboration is way out there!
Hop BroAnd the project name, Have "Fun"ction!, is sharp too. It ties FUNCTION to a distinctly Nara style of craftsmanship.
MugiWhat is that supposed to be? FUNCTION sounds kind of hard to grasp, but what kind of style is American-Belgo-Style Ale?
Hop BroSimply put, it's a hybrid flavor profile that combines the bright, floral aroma of American hops with the character of Belgian saison yeast.
MugiOh, so it's lively on the nose and has a little funk when you drink it? Hearing the character of saison yeast suddenly makes me sound like a beer person!
Hop BroExactly. And with the American-Belgo category gold at the World Beer Cup 2026, the quality is fully proven.
MugiAnd LIGHTHOUSE, their sister beer, won gold too!? Double gold means Nara Brewing is seriously strong!
Hop BroWhat makes it even better is that they're not stopping there: with Nara-made socks designed in collaboration with HOiSUM, they're showing beer love from the ground up.
MugiAnd everything is All made in NARA, right? Drink the beer, look at the socks, and suddenly you want another one!
