Takatsugawa River Beer reports first-day turnout at Isetan Shinjuku B1
The Masuda, Shimane brewery posted about its ISETAN CRAFT BEER BAR appearance on the B1 floor of Isetan Shinjuku, thanking visitors for a busy opening day and noting that melon beer was still available.
Hop BroToday’s topic is Isetan Shinjuku B1. Takatsugawa River Beer from Shimane posted about day one at ISETAN CRAFT BEER BAR, and it sounds like the place was packed from the start.
MugiWhat! Craft beer in a department store already sounds like a winning plan. You stop by while shopping, and suddenly the whole schedule becomes beer-first!
Hop BroAnd the star here is Takatsugawa River Beer. They’re a brewery based along the Takatsugawa area in Masuda, and they started making beers with local specialties back in 2020.
MugiNice! Beer with local ingredients already sounds delicious. So which beer is stealing the spotlight this time?
Hop BroThe post says the melon beer is still being served. It sounds seasonal, and they’re even telling people to come early, so it must be moving fast.
MugiMelon!? I’m getting liquid dessert vibes here! Is it sweet, or is it secretly crisp?
Hop BroThat’s the fun part. Even with fruit, you can still get a clean fermentation finish, so it doesn’t always turn heavy. It’s more about aroma and juicy freshness than candy-like sweetness.
MugiHold on, clean fermentation finish? What is that? You can’t just drop a brewer special move on me like that!
Hop BroHa, basically it means a light aftertaste. And once the melon beer is gone, they mentioned Haiaru Summer Mikan Saison as a candidate next. A saison is a bright, easy-drinking style, so it should pair well with summer mikan.
MugiOoh, so saison means summer-friendly. I’m making a very knowledgeable face right now, but in about three seconds I’m probably just going to want a pint.
Hop BroThe photo also shows the ISETAN CRAFT BEER BAR sign loud and clear, and it really gives this Shimane brewery a strong presence in the middle of the city. Looking at that, I’d want another glass too.
MugiThat’s unfair! While the melon beer is still on, we go for that first, and if it’s gone, we pivot straight to Haiaru Summer Mikan Saison. I absolutely want to drink this now!
Takatsugawa River Beer is based in the Takatsu River area of Masuda City, Shimane. According to the brewery's website, it began making craft beer with local ingredients after launching the business in 2020. The Instagram post was tied to its booth at ISETAN CRAFT BEER BAR on the B1 floor of Isetan Shinjuku.
In the post, the brewery thanked visitors for the strong turnout on day one and said its melon beer was still flowing. It encouraged people to come early if they wanted to try it, and mentioned Hai-aru Natsumikan Saison as a possible next beer once the melon beer runs out. The message points to a department-store event built around seasonal beers served on site.
The photo shows the ISETAN CRAFT BEER BAR sign, which anchors the setting clearly. Like its taproom, Craft Sakaba Takatsuno, and other event appearances, the brewery continues to bring its beers directly to drinkers while keeping its Shimane roots front and center.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is Isetan Shinjuku B1. Takatsugawa River Beer from Shimane posted about day one at ISETAN CRAFT BEER BAR, and it sounds like the place was packed from the start.
MugiWhat! Craft beer in a department store already sounds like a winning plan. You stop by while shopping, and suddenly the whole schedule becomes beer-first!
Hop BroAnd the star here is Takatsugawa River Beer. They’re a brewery based along the Takatsugawa area in Masuda, and they started making beers with local specialties back in 2020.
MugiNice! Beer with local ingredients already sounds delicious. So which beer is stealing the spotlight this time?
Hop BroThe post says the melon beer is still being served. It sounds seasonal, and they’re even telling people to come early, so it must be moving fast.
MugiMelon!? I’m getting liquid dessert vibes here! Is it sweet, or is it secretly crisp?
Hop BroThat’s the fun part. Even with fruit, you can still get a clean fermentation finish, so it doesn’t always turn heavy. It’s more about aroma and juicy freshness than candy-like sweetness.
MugiHold on, clean fermentation finish? What is that? You can’t just drop a brewer special move on me like that!
Hop BroHa, basically it means a light aftertaste. And once the melon beer is gone, they mentioned Haiaru Summer Mikan Saison as a candidate next. A saison is a bright, easy-drinking style, so it should pair well with summer mikan.
MugiOoh, so saison means summer-friendly. I’m making a very knowledgeable face right now, but in about three seconds I’m probably just going to want a pint.
Hop BroThe photo also shows the ISETAN CRAFT BEER BAR sign loud and clear, and it really gives this Shimane brewery a strong presence in the middle of the city. Looking at that, I’d want another glass too.
MugiThat’s unfair! While the melon beer is still on, we go for that first, and if it’s gone, we pivot straight to Haiaru Summer Mikan Saison. I absolutely want to drink this now!
