Amakusa Sonar Beer announced a new release on Instagram on June 16. According to the post, wholesale accounts can start selling the beer from 3 p.m., while general sales begin at 5 p.m.

What the post confirmed


- Beer name: Old Standard
- Hashtag: `#traditionalmaturedlager`
- Wholesale sales start: 3 p.m. on June 16
- General sales start: 5 p.m. on June 16

The artwork in the post prominently features the words “OLD STANDARD” and gives the release a classic label look. The caption is brief, but the name and hashtag suggest a beer positioned around a traditional lager expression.

The brewery is based in Amakusa, Kumamoto. On its official site, Amakusa Sonar Beer says it grows hops right in front of the brewhouse at what it describes as Japan’s westernmost hop field, using 15 varieties of fresh hops grown without pesticides. It also highlights mineral-rich groundwater and a taproom attached to the brewery, so this release is closely tied to the local landscape rather than to a generic national launch.