Amakusa Sonar Beer-linked Fuji Rock 2026 spin-off event announced for July 31
An Instagram post from WITCH CRAFT MARKET announced a spin-off event linked to FUJI ROCK FESTIVAL 2026 PYRAMID GARDEN SIDE BAR on Friday, July 31, 2026. The lineup centers on collaboration craft beer and special food, while Amakusa Sonar Beer adds local brewery context from Kumamoto.
Hop BroToday's topic is the July 31 spinoff: WITCH CRAFT MARKET announced a FUJI ROCK FESTIVAL 2026 PYRAMID GARDEN SIDE BAR tie-in event.
MugiWait, a festival afterglow elsewhere? That's like getting a bonus summer day!
Hop BroAnd one brewery to watch is Amakusa Sonar Beer, a brewery in Amakusa, Kumamoto, which fits this whole vibe perfectly.
MugiOooh! But which beer is coming? I want the name and the style!
Hop BroThat's the tease: beer name still unreleased. The style hasn't been announced either, but we do know a collab craft beer from PYRAMID GARDEN will be there.
MugiWow, master-level teasing! No name, no style, and now my imagination is doing laps.
Hop BroStill, the backstory is strong. They work with 15 kinds of fresh hops, grown right in front of the brewery in Japan's westernmost hop field.
MugiWhat is that, fresh hop exactly? Is this the beer version of just-picked veggies?
Hop BroPretty much. Just-harvested aroma comes through more vividly, and they grow those hops carefully without pesticides. Their brewery taproom serves beer super fresh too, and now I'm curious about the special food pairing at this event.
MugiOkay, I'm at maximum drink mode now! On July 31, I want a glass full of festival mood and Amakusa story, and you totally want one too.
Event overview
In its Instagram post, WITCH CRAFT MARKET announced a spin-off event tied to FUJI ROCK FESTIVAL 2026 PYRAMID GARDEN SIDE BAR for Friday, July 31, 2026. The event is set to bring together collaboration craft beers served at PYRAMID GARDEN and special food created by Side BAR members, giving visitors a way to experience part of the festival atmosphere outside the festival grounds.
About Amakusa Sonar Beer
Amakusa Sonar Beer is based in Amakusa City, Kumamoto. According to its official website, the brewery grows hops right in front of its brewhouse and describes its fields as Japan's westernmost hop farm. It uses 15 varieties of fresh hops, grows them without pesticides, and takes a careful, hands-on approach. The brewery also operates a taproom beside the facility, where visitors can enjoy fresh beer brewed on site.
Connecting festival culture and place
The announcement can be read as an effort to move the atmosphere of a festival-side experience into a different setting. For a brewery like Amakusa Sonar Beer, which emphasizes ingredients and local character, events like this also serve as a way to communicate the story behind the beer. On July 31, the meeting point between festival culture and craft beer seems likely to be the main appeal.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's topic is the July 31 spinoff: WITCH CRAFT MARKET announced a FUJI ROCK FESTIVAL 2026 PYRAMID GARDEN SIDE BAR tie-in event.
MugiWait, a festival afterglow elsewhere? That's like getting a bonus summer day!
Hop BroAnd one brewery to watch is Amakusa Sonar Beer, a brewery in Amakusa, Kumamoto, which fits this whole vibe perfectly.
MugiOooh! But which beer is coming? I want the name and the style!
Hop BroThat's the tease: beer name still unreleased. The style hasn't been announced either, but we do know a collab craft beer from PYRAMID GARDEN will be there.
MugiWow, master-level teasing! No name, no style, and now my imagination is doing laps.
Hop BroStill, the backstory is strong. They work with 15 kinds of fresh hops, grown right in front of the brewery in Japan's westernmost hop field.
MugiWhat is that, fresh hop exactly? Is this the beer version of just-picked veggies?
Hop BroPretty much. Just-harvested aroma comes through more vividly, and they grow those hops carefully without pesticides. Their brewery taproom serves beer super fresh too, and now I'm curious about the special food pairing at this event.
MugiOkay, I'm at maximum drink mode now! On July 31, I want a glass full of festival mood and Amakusa story, and you totally want one too.
