Faló Brewing unveiled its new beer, "OBAKE," on March 17, 2026. In the post, it was introduced as a "NEW RELEASE," with the style listed as IPA and alcohol by volume at 6.0%. It also highlighted the flavor keywords Berry, Dank, Crushable.

What stood out in this announcement is that it goes beyond a simple product notice and directly addresses the bitterness of IPA. In the post copy, the brewery explains the value of bitterness in beer by comparing it to tastes people may initially dislike, like coffee or bitter melon, but later grow to love. In a market where easy-drinking IPAs have become more common, the release is deliberately designed to reintroduce the distinct character of bitterness.

The beer name "OBAKE" is presented alongside a ghost emoji, creating a mysterious and playful world. As a Limited Release, it is clearly marked as available in both cans and draft, so there is a chance of encountering it both at bars and at home.

Faló Brewing is based in Miyagi, and the post tags also include "#YamamotoTown." It will be worth watching how a locally rooted brewery expresses the elemental appeal of IPA bitterness with a modern balance. OBAKE looks like a beer that shows where that approach stands now.