Baeren Brewery to Hold Spring Fest Eve Celebration on May 2, with Limited Tours
Baeren Brewery (Morioka, Iwate) will hold a Spring Fest 2026 eve celebration on May 2 at a special venue on the grounds of its Kitayama brewery. No advance ticket is required, and in addition to four kinds of draft beer and food made with local ingredients, a brewery tour plan limited to 10 people will also be offered.
Hop BroHey, Mugi, the May 2 eve celebration is pretty hot. Baeren Brewery is putting on a pre-event on the eve of Spring Fest 2026 at its Kitayama brewery in Morioka.
MugiWhoa! You can drink from the day before? And it’s on the brewery grounds? That alone is exciting!
Hop BroExactly. What’s great is that you can just drop by because no advance ticket is required. It runs from 10:30 a.m. to 5:00 p.m., and food is available until 3:00 p.m.
MugiWhat? You can go on a whim? That’s the best! But what’s the beer like? It says four kinds of draft beer, and now I’m curious!
Hop BroVery Baeren, they’re doing it properly. You can enjoy it for 500 yen per glass, and if you bring one of their past event mugs, it drops to 400 yen per glass.
MugiWhat, a discount if you bring your own mug? Regulars have serious gear! And with food made from local ingredients too, this is the kind of setup that makes the beer disappear fast!
Hop BroThe vendors are the directly operated Ekimae restaurant and Polestar Farm, so they’ll have plenty of Iwate flavors. And if you register for free on Peatix in advance, you also get a discount on your first drink and food, so it’s a pretty nice deal.
MugiHuh~ But that maniac brewery tour in the article, how maniac is it? It sounds a little scary, but also interesting!
Hop BroThat might actually be the main attraction. It comes with 60 minutes of all-you-can-drink, is limited to 10 people per session, and comes with a guided tour from Sales Manager Tsukasa.
MugiA small group sounds luxurious! If 2,000 yen including tax gets you all that, the satisfaction level should be really high!
Hop BroAnd Baeren still uses a brew house that’s more than 100 years old, so you’re not just drinking beer there, you’re tasting the history too.
MugiNow I definitely want to go! I want to drink in Morioka’s atmosphere from the eve event onward, with a classic lager in hand!
Hop BroAlright, I’ll go look for my mug. Mugi, you handle the food prep, and let’s welcome Baeren’s first glass in the best possible way!
Baeren Brewery will hold the eve celebration for Spring Fest 2026 on May 2. The venue will be a special site within the grounds of the company’s main brewery in Kitayama, Morioka, and hours will be from 10:30 a.m. to 5:00 p.m. Food vendors will operate until 3:00 p.m.
A defining feature of this eve event is that it is designed for easy drop-in attendance with no advance ticket required. Beer will be offered in four varieties, at 500 yen per glass. In addition, if you bring a past Baeren event mug, you can enjoy a glass for 400 yen. Food will be provided by the directly operated restaurant (Ekimae branch) and Polestar Farm, with dishes that pair with beer and showcase the flavors of Iwate.
There is also an added perk: if you complete a free registration on Peatix in advance, you will receive 100 yen off your first drink and 100 yen off food. It is set up so you can simply stop by for a drink, while also enjoying a slightly better deal through advance registration.
The highlight is the eve-event-only premium program, "Sales Manager Tsukasa's Maniac Brewery Tour + 60 Minutes of All-You-Can-Drink." Each session is limited to 10 people, with three sessions scheduled: A from 10:30, B from 12:00, and C from 1:30 p.m. The participation fee is 2,000 yen including tax, payable on site on the day. With its small-group format, it is aimed at people who want to carefully experience the atmosphere of the brewery and Baeren’s craftmanship.
Baeren Brewery is based in Kitayama, Morioka City, Iwate Prefecture. Using a brew house that was moved from Germany more than 100 years ago, it continues to preserve the approach to brewing beer from that era. Centered on classic lager, the company has long valued tradition and handcraftsmanship, and this eve celebration is likely to offer another opportunity to experience that world firsthand.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHey, Mugi, the May 2 eve celebration is pretty hot. Baeren Brewery is putting on a pre-event on the eve of Spring Fest 2026 at its Kitayama brewery in Morioka.
MugiWhoa! You can drink from the day before? And it’s on the brewery grounds? That alone is exciting!
Hop BroExactly. What’s great is that you can just drop by because no advance ticket is required. It runs from 10:30 a.m. to 5:00 p.m., and food is available until 3:00 p.m.
MugiWhat? You can go on a whim? That’s the best! But what’s the beer like? It says four kinds of draft beer, and now I’m curious!
Hop BroVery Baeren, they’re doing it properly. You can enjoy it for 500 yen per glass, and if you bring one of their past event mugs, it drops to 400 yen per glass.
MugiWhat, a discount if you bring your own mug? Regulars have serious gear! And with food made from local ingredients too, this is the kind of setup that makes the beer disappear fast!
Hop BroThe vendors are the directly operated Ekimae restaurant and Polestar Farm, so they’ll have plenty of Iwate flavors. And if you register for free on Peatix in advance, you also get a discount on your first drink and food, so it’s a pretty nice deal.
MugiHuh~ But that maniac brewery tour in the article, how maniac is it? It sounds a little scary, but also interesting!
Hop BroThat might actually be the main attraction. It comes with 60 minutes of all-you-can-drink, is limited to 10 people per session, and comes with a guided tour from Sales Manager Tsukasa.
MugiA small group sounds luxurious! If 2,000 yen including tax gets you all that, the satisfaction level should be really high!
Hop BroAnd Baeren still uses a brew house that’s more than 100 years old, so you’re not just drinking beer there, you’re tasting the history too.
MugiNow I definitely want to go! I want to drink in Morioka’s atmosphere from the eve event onward, with a classic lager in hand!
Hop BroAlright, I’ll go look for my mug. Mugi, you handle the food prep, and let’s welcome Baeren’s first glass in the best possible way!
