Choshi Beer’s Choshi Ale to Launch at All 92 Choshimaru Stores on July 24
Choshi Cheers, the brewer behind Choshi Beer in Choshi City, Chiba, will expand its fish-friendly craft beer, Choshi Ale, to all 92 Choshimaru sushi restaurants starting July 24, 2026.
Hop BroI’ve got a fun one today. Choshi Ale goes chain-wide, and starting July 24, 2026, you’ll be able to drink it at all 92 Sushi Choshimaru locations.
MugiWhat! Launching at 92 stores is huge, isn’t it? A local craft beer suddenly spreading that far is kind of thrilling!
Hop BroIt’s from Choshi Beer and Choshi Cheers in Choshi, Chiba, and they developed it specifically as a craft beer that pairs with fish.
MugiWhoa, okay! But when you say amber ale, my brain goes straight to stylish words and zero actual flavor image!
Hop BroAn amber ale usually has a toasty malt character, gentle bitterness, and a clean finish. That makes it easy to pair with sashimi, sushi, and grilled fish.
MugiHold on, what even is malt? You dropped that like a beer professor, and my brain just turned into foam!
Hop BroPut simply, malt is germinated barley that’s been dried. It builds the sweetness and toastiness of beer, and Choshi Ale uses that in a really soft, balanced way.
MugiOkay, got it! So it’s basically a best friend for fish dishes that won’t bulldoze the flavor of the sushi toppings. That sounds strong.
Hop BroExactly. And after earlier test sales, it’s now expanding fully, with a 330ml bottle at 5% ABV, which makes it pretty easy to enjoy alongside a meal.
MugiNo way! And from July 24 there’s a collab sticker giveaway too? One sticker per bottle, first 100 at each store? My collector instincts just woke up.
Hop BroChoshi Beer has always focused on sharing the food and culture of Choshi, so seeing this locally rooted beer spread through a sushi chain really says a lot about what they’re building.
MugiThen it’s settled, we’re doing a July 24 toast. Put sushi and Choshi Ale in front of me, and I’m smiling before the first sip.
Choshi Cheers, the Choshi City, Chiba-based company behind Choshi Beer, will begin selling its craft beer Choshi Ale at all 92 Choshimaru locations on July 24, 2026. Choshi Ale is an amber ale developed around the concept of a beer that pairs well with fish. According to the release, it features a toasted malt aroma, gentle bitterness, and a clean finish designed to complement sashimi, sushi, and grilled fish.
Choshi Beer has long positioned itself as a brand that communicates the food and culture of Choshi through beer. On its official site, the brewery describes the origin of the project as a return to the founder’s hometown and a desire to create something that local children and future generations can be proud of. That background makes this collaboration with a major sushi chain a natural extension of the brewery’s community-focused approach.
The nationwide rollout follows earlier pilot sales at several locations, including Park City Nakano, Shinjuku Subnade, and Standing Sushi Bar Yasuke at Ecute Akabane Minami. To mark the launch, customers who order Choshi Ale at Choshimaru will receive a limited collaboration sticker, with one sticker per bottle and 100 stickers per store while supplies last.
Product details
- Product name: Choshi Ale
- Style: Amber ale
- ABV: 5%
- Package: 330 ml bottle
- Launch date: July 24, 2026
- Stores: All 92 Choshimaru locations
Rooted in Choshi’s fish culture, Choshi Ale is moving from a local concept beer to a product available across a large sushi chain. The collaboration highlights how regional brewing and regional dining can reinforce each other.
Sources: Instagram post, PR TIMES, Choshi Beer brand page
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI’ve got a fun one today. Choshi Ale goes chain-wide, and starting July 24, 2026, you’ll be able to drink it at all 92 Sushi Choshimaru locations.
MugiWhat! Launching at 92 stores is huge, isn’t it? A local craft beer suddenly spreading that far is kind of thrilling!
Hop BroIt’s from Choshi Beer and Choshi Cheers in Choshi, Chiba, and they developed it specifically as a craft beer that pairs with fish.
MugiWhoa, okay! But when you say amber ale, my brain goes straight to stylish words and zero actual flavor image!
Hop BroAn amber ale usually has a toasty malt character, gentle bitterness, and a clean finish. That makes it easy to pair with sashimi, sushi, and grilled fish.
MugiHold on, what even is malt? You dropped that like a beer professor, and my brain just turned into foam!
Hop BroPut simply, malt is germinated barley that’s been dried. It builds the sweetness and toastiness of beer, and Choshi Ale uses that in a really soft, balanced way.
MugiOkay, got it! So it’s basically a best friend for fish dishes that won’t bulldoze the flavor of the sushi toppings. That sounds strong.
Hop BroExactly. And after earlier test sales, it’s now expanding fully, with a 330ml bottle at 5% ABV, which makes it pretty easy to enjoy alongside a meal.
MugiNo way! And from July 24 there’s a collab sticker giveaway too? One sticker per bottle, first 100 at each store? My collector instincts just woke up.
Hop BroChoshi Beer has always focused on sharing the food and culture of Choshi, so seeing this locally rooted beer spread through a sushi chain really says a lot about what they’re building.
MugiThen it’s settled, we’re doing a July 24 toast. Put sushi and Choshi Ale in front of me, and I’m smiling before the first sip.
