Baeren Brewery Releases "Hime and Rio's Cheers Beer" in Collaboration with ZOOMO
Baeren Brewery (Morioka, Iwate) has released its collaboration beer with Morioka City Zoo ZOOMO, "Baeren Hime and Rio's Cheers Beer." It is a pilsner made with French aroma hops, and part of the sales will be used for Japanese black bear conservation efforts.
Hop BroToday, I want to introduce Hime and Rio's Cheers Beer, a collaboration between Baeren Brewery and ZOOMO.
MugiWhat, a collaboration between a zoo and a beer!? It's already interesting just because the collaboration partner is so cute!
Hop BroAnd it's not just a novelty item either. It's a pilsner made with French aroma hops.
MugiPilsner is that crisp, easy-to-drink kind, right? But aroma hops suddenly sound pretty advanced!
Hop BroExactly. Pilsner's appeal is its clean finish, and because they've paired it with strongly aromatic hops, the bright fragrance really comes through.
MugiOhh! So it's easy to drink, but still has real character? Fruity and vibrant sounds amazing!
Hop BroThat's right. The label is interesting too, because in addition to Hime and Rio, it also depicts the puma family, so you can enjoy it visually as well.
MugiThat's the kind of label that instantly makes me like it! A zoo-inspired design is the kind of thing that makes you want to pick it up.
Hop BroWhat's even better is that part of the sales goes through ZOOMO to Japanese black bear conservation.
MugiWait, it doesn't just end with drinking it!? A glass that supports conservation is kind of moving...
Hop BroAt 469 yen, it's easy to pick up, and you can buy it at the Kitayama factory shop, the web shop, the ZOOMO BASE shop, and other locations.
MugiNow I'm curious about both the taste and the story! This is going on my tonight's toast shortlist, Hop-nii!
Baeren Brewery has released its collaborative product with Morioka City Zoo ZOOMO, "Baeren Hime and Rio's Cheers Beer." True to the brewery's identity as a craft beer maker based in Morioka, Iwate, the project is positioned as an initiative in partnership with a local institution.
This beer is a pilsner made with French aroma hops. It is characterized by a fruity, vibrant hop aroma, achieving a balance of easy drinkability and distinctive fragrance. The label features the Japanese black bears "Hime" and "Rio," along with a puma family, giving it a friendly design that reflects its zoo collaboration.
What stands out most is its connection to conservation efforts through the product. A portion of sales will be directed through ZOOMO to conservation projects for wild Japanese black bears. Baeren Brewery is linking beer sales not just to product rollout, but also to building relationships with the local community and supporting environmental conservation.
The product outline is as follows.
- Ingredients: Malt (manufactured outside Japan), hops
- Style: Pilsner
- Alcohol content: 4.5%
- Suggested retail price: 469 yen (tax included)
- Main sales outlets: Kitayama Factory Direct Sales Shop, Baeren WEB Shop, shop inside ZOOMO BASE, supermarkets within the prefecture, and others
Please note that the release date and sales channels vary by retailer, so it is a good idea to check the information provided by each outlet when purchasing. This release, a collaboration between an Iwate brewery and Morioka's zoo, is notable not only for its flavor but also for its regional significance.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, I want to introduce Hime and Rio's Cheers Beer, a collaboration between Baeren Brewery and ZOOMO.
MugiWhat, a collaboration between a zoo and a beer!? It's already interesting just because the collaboration partner is so cute!
Hop BroAnd it's not just a novelty item either. It's a pilsner made with French aroma hops.
MugiPilsner is that crisp, easy-to-drink kind, right? But aroma hops suddenly sound pretty advanced!
Hop BroExactly. Pilsner's appeal is its clean finish, and because they've paired it with strongly aromatic hops, the bright fragrance really comes through.
MugiOhh! So it's easy to drink, but still has real character? Fruity and vibrant sounds amazing!
Hop BroThat's right. The label is interesting too, because in addition to Hime and Rio, it also depicts the puma family, so you can enjoy it visually as well.
MugiThat's the kind of label that instantly makes me like it! A zoo-inspired design is the kind of thing that makes you want to pick it up.
Hop BroWhat's even better is that part of the sales goes through ZOOMO to Japanese black bear conservation.
MugiWait, it doesn't just end with drinking it!? A glass that supports conservation is kind of moving...
Hop BroAt 469 yen, it's easy to pick up, and you can buy it at the Kitayama factory shop, the web shop, the ZOOMO BASE shop, and other locations.
MugiNow I'm curious about both the taste and the story! This is going on my tonight's toast shortlist, Hop-nii!
