Baeren Brewery announced that it will sell gift sets for Mother’s Day. In its Instagram post, the brewery introduced the campaign as an early-bird promotion for Mother’s Day on Sunday, May 10.

What makes this year’s offering stand out is that it goes beyond craft beer alone. The featured page on the official shop lists sets that let customers enjoy side-by-side tastings, including the “Mother’s Day Beer & Cider 3-Bottle Gift” (2,400 yen), the “Mother’s Day OurHour Wine & Cider 6-Bottle Set” (4,380 yen), the “Mother’s Day Sausage & Beer Set (3 varieties/5 varieties)” (4,100 yen), the “Mother’s Day Non-Alcoholic 6-Bottle Gift” (2,750 yen), and the “Mother’s Day Beer & Wine Gift with Flowers” (4,480 yen).

In the post, the brewery highlighted a lineup that pairs not only beer’s bitterness, but also apple-scented cider, festive sparkling drinks, and even carnation art flowers and sausages to brighten the table, making it easy to choose according to the recipient’s tastes. For a Mother’s Day gift that often depends on differing preferences for alcohol, the proposal bundles together multiple flavors and foods in one package.

Baeren Brewery is based in Morioka, Iwate Prefecture, and develops set products and seasonal campaigns centered on locally rooted craft beer. This Mother’s Day campaign is also presented as something that will appeal not only to beer fans, but also to people who usually prefer sweeter or lighter drinks.