A rich lager for spring only

Baeren Brewery in Morioka, Iwate, announced its spring-limited beer, "Maibock," on its official Instagram. Maibock is a lager with the substantial drinkability typical of a bock, layered with malt sweetness, a gentle bitterness, and a faint citrus note in the finish. At 7.0% ABV, it is aged for a longer time than ordinary beer, resulting in a flavor with depth.

Baeren Brewery is a brewery that uses more than 100-year-old German brewing equipment and continues to make beer while respecting Europe's traditional beer culture. Rooted in Morioka, it develops a wide range of beers based on classic methods, and that approach also carries through to this spring-limited release.

On the product page of its official shop, Maibock is introduced as "a rich lager only for spring," with pairing suggestions for white asparagus, German potatoes, and meat dishes. It is the kind of beer best enjoyed slowly alongside seasonal ingredients.

The Instagram post also directs viewers to the main official web shop and the Rakuten shop, positioning it as an announcement for drinkers looking for spring-limited beers. It conveyed both Baeren's traditional orientation and a seasonal proposal.