Choshi Beer launches Choshi Ale at all 92 Sushi Choushimaru stores
Choshi Beer’s amber ale, Choshi Ale, is now being sold at all 92 Sushi Choushimaru locations from July 24. The beer is brewed with fish dishes in mind, and a limited collaboration sticker is offered with each order while supplies last.
Hop BroThis one is for sushi lovers. Choshi Beer just kicked off the Choshi Ale rollout at all 92 Sushi Choshimaru locations.
MugiWait, craft beer at a sushi chain? All 92 stores sounds seriously committed!
Hop BroIt is. The star is Choshi Ale from Choshi Beer, and it was built as an amber ale for fish from the start.
MugiWhoa, but what does amber ale flavor even mean? It sounds classy, but my taste buds need subtitles!
Hop BroThink toasty malt, gentle bitterness, and a clean finish. Basically, it’s made to support fish instead of overpowering it.
MugiSupport fish is such a dramatic phrase! So malt is kind of like toasty grain character?
Hop BroExactly. It brings a little roasted sweetness from the grain while staying calm next to sashimi or grilled fish. That’s food-friendly beer design in action.
MugiSo it’s the sushi plate’s scene-stealing sidekick. Quiet, but impressive!
Hop BroAnd it’s easygoing too: 5% ABV, a 330ml bottle, on sale since July 24, plus a launch sticker campaign to mark the release.
MugiOne sticker per bottle, first 100 at each shop? That instantly triggered my collector brain mode!
Hop BroThe bigger story is great too. A brewery rooted in Choshi’s seafood culture getting chainwide placement really spreads local sea-and-food culture to more people.
MugiNow I totally want one. Next time I see sushi, I’m blurting out bring me Choshi Ale before I even sit down!
A recent Instagram update noted that 10 days had passed since the launch of Choshi Beer’s Choshi Ale at Sushi Choushimaru. The brewery, run by Choshi Cheers in Choshi City, Chiba, has been building beers around the area’s fishing and food culture.
Choshi Ale is an amber ale designed to pair with fish. It comes in a 330 ml bottle and has an ABV of 5%. Its profile is described as toasty, mildly bitter, and clean on the finish, with a flavor balance meant to complement sashimi, sushi, and grilled fish.
The new retail expansion covers all 92 Sushi Choushimaru stores. Sales started on July 24, 2026, following pilot sales at P-City Nakano, Shinjuku Subnade, and Standing Sushi Bar Yasuke at Ecute Akabane Minami. To mark the launch, customers who order Choshi Ale receive a Choshi Beer x Choushimaru collaboration sticker, one per bottle, limited to the first 100 per store.
Choshi Beer has built its brand around pairing local seafood and regional character with craft beer. This rollout gives the brewery a broader stage to present a beer made for fish-focused dining.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis one is for sushi lovers. Choshi Beer just kicked off the Choshi Ale rollout at all 92 Sushi Choshimaru locations.
MugiWait, craft beer at a sushi chain? All 92 stores sounds seriously committed!
Hop BroIt is. The star is Choshi Ale from Choshi Beer, and it was built as an amber ale for fish from the start.
MugiWhoa, but what does amber ale flavor even mean? It sounds classy, but my taste buds need subtitles!
Hop BroThink toasty malt, gentle bitterness, and a clean finish. Basically, it’s made to support fish instead of overpowering it.
MugiSupport fish is such a dramatic phrase! So malt is kind of like toasty grain character?
Hop BroExactly. It brings a little roasted sweetness from the grain while staying calm next to sashimi or grilled fish. That’s food-friendly beer design in action.
MugiSo it’s the sushi plate’s scene-stealing sidekick. Quiet, but impressive!
Hop BroAnd it’s easygoing too: 5% ABV, a 330ml bottle, on sale since July 24, plus a launch sticker campaign to mark the release.
MugiOne sticker per bottle, first 100 at each shop? That instantly triggered my collector brain mode!
Hop BroThe bigger story is great too. A brewery rooted in Choshi’s seafood culture getting chainwide placement really spreads local sea-and-food culture to more people.
MugiNow I totally want one. Next time I see sushi, I’m blurting out bring me Choshi Ale before I even sit down!
