Baeren Brewery Launches Sales of Its Sanriku Railway Collaboration Beer, "San Tetsu Premium Lager 2026"
Baeren Brewery announced on Instagram the start of sales for its collaboration beer with Sanriku Railway, "Baeren San Tetsu Premium Lager 2026." Now in its fifth year, the project is characterized by a fruity hop aroma and a product design that includes a donation component.
Hop BroToday, I want to introduce a new release from Baeren Brewery. In collaboration with Sanriku Railway, San Tetsu Premium Lager 2026 has just gone on sale.
MugiWait, San Tetsu as in that Sanriku Railway!? A train collaboration beer sounds fun just from the name!
Hop BroExactly, and this is already the fifth year of the project. It’s a pilsner, designed to bring out a fruity, lively hop aroma.
MugiWhen I hear pilsner, I think light, but what does a lively hop aroma mean? That sounds a little hard to picture!
Hop BroSimply put, it means a floral or fruity aroma rises softly. It’s crisp on the palate, but the aroma gives it a little lift, so it’s the kind of beer that feels a bit more cheerful.
MugiOhh! Crisp but fun because of the aroma sounds like a drinkable little treat! I’m curious about the label too.
Hop BroThe label shows a sunrise and a train scene, designed to fit the image of a train running along the Sanriku coastline. It also has the premium feel suggested by the product name.
MugiWhat is that! It’s the kind of thing that makes you want to travel just by looking at it! I’m so ready to drink it while looking at the sea!
Hop BroThe ingredients are malt and hops, and the alcohol content is 4.5%. The suggested retail price is 469 yen (tax included), and you can buy it at the Kitayama Factory direct sales shop, the web shop, and Santetsuya.
MugiWow, there are quite a few places to buy it! And if part of the sales is donated, that makes it nice to support by drinking it.
Hop BroBaeren has inherited equipment from more than 100 years ago and has been delivering beer from Morioka, Iwate, so it really feels like a beer that connects the region. I like that it carries both flavor and meaning.
MugiWow, I have to drink this! If I taste it together with the Sanriku scenery, it’s definitely going to be delicious. I want to toast right now!
Baeren Brewery (Morioka, Iwate) announced on Instagram the start of sales for its collaboration beer with Sanriku Railway, "Baeren San Tetsu Premium Lager 2026." Now in its fifth year, the project is being introduced as a pilsner with a fruity, lively hop aroma.
The label features a scene of a Sanriku Railway train running with the morning sun in the background. As the product name suggests, it has a premium-feeling design, and is presented as a beer that also suits moments spent looking out over the Sanriku coast.
The product overview is as follows.
- Ingredients: Malt (brewed overseas), hops
- Style: Pilsner
- Alcohol content: 4.5%
- Suggested retail price: 469 yen (tax included)
- Main sales outlets: Kitayama Factory direct sales shop, Baeren web shop, Sanriku Railway directly operated store "Santetsuya," Sanriku Railway online shop "Santetsuya," supermarkets in the prefecture, and others
In addition, part of the sales from this product will be donated to Sanriku Railway. For Baeren, which has inherited brewing equipment dating back more than 100 years and has been crafting European-style beer from Morioka, Iwate, this collaboration with the local railway is also drawing attention as a project that connects the appeal of the region through beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, I want to introduce a new release from Baeren Brewery. In collaboration with Sanriku Railway, San Tetsu Premium Lager 2026 has just gone on sale.
MugiWait, San Tetsu as in that Sanriku Railway!? A train collaboration beer sounds fun just from the name!
Hop BroExactly, and this is already the fifth year of the project. It’s a pilsner, designed to bring out a fruity, lively hop aroma.
MugiWhen I hear pilsner, I think light, but what does a lively hop aroma mean? That sounds a little hard to picture!
Hop BroSimply put, it means a floral or fruity aroma rises softly. It’s crisp on the palate, but the aroma gives it a little lift, so it’s the kind of beer that feels a bit more cheerful.
MugiOhh! Crisp but fun because of the aroma sounds like a drinkable little treat! I’m curious about the label too.
Hop BroThe label shows a sunrise and a train scene, designed to fit the image of a train running along the Sanriku coastline. It also has the premium feel suggested by the product name.
MugiWhat is that! It’s the kind of thing that makes you want to travel just by looking at it! I’m so ready to drink it while looking at the sea!
Hop BroThe ingredients are malt and hops, and the alcohol content is 4.5%. The suggested retail price is 469 yen (tax included), and you can buy it at the Kitayama Factory direct sales shop, the web shop, and Santetsuya.
MugiWow, there are quite a few places to buy it! And if part of the sales is donated, that makes it nice to support by drinking it.
Hop BroBaeren has inherited equipment from more than 100 years ago and has been delivering beer from Morioka, Iwate, so it really feels like a beer that connects the region. I like that it carries both flavor and meaning.
MugiWow, I have to drink this! If I taste it together with the Sanriku scenery, it’s definitely going to be delicious. I want to toast right now!
