Baeren Brewery to Begin Advance Ticket Sales for Golden Week “Spring Fest 2026” on March 23
Baeren Brewery in Morioka, Iwate, began general sales of advance tickets for its annual Golden Week event, “Baeren Spring Fest 2026,” on March 23. The event will run for three days from May 3 to 5 at a special area in front of the Kitayama brewery plant.
Hop BroHere’s today’s Baeren Golden Week update! Baeren Brewery in Morioka, Iwate has started selling advance tickets for “Baeren Spring Fest 2026” on March 23.
MugiWhat! It’s already started!? That feels like a serious Golden Week event. I’m really curious!
Hop BroIt runs for three days, from May 3 to 5, at the special area in front of the Kitayama plant, and the event time is 11:00 a.m. to 3:30 p.m. Doors open at 10:00 a.m., and at 9:45 a.m. for fan club members!
MugiNice, that even includes the time! So is it true that tickets are advance-purchase only?
Hop BroIt’s true. There are only 450 tickets per day, and they cost 2,800 yen at retail shops or 3,080 yen through Peatix. And once they’re sold out, that’s it, so the worst enemy here is hesitation.
MugiOnly 450? That’s a real scramble! By the way, what exactly does your mention of traditional European styles mean in terms of taste?
Hop BroGood question! It’s a direction that values lager fermentation and malt character, so it’s not just flashy, but designed to stay enjoyable over time. Baeren also makes use of equipment that’s more than 100 years old, so you could call it a classic brewing approach.
MugiWhat is that, even the equipment has romance! So rather than a glittery new release, it’s more like a slow-brewed, delicious style!
Hop BroExactly. And the strength of the fest is that you can enjoy the brewer’s beer together with local food. It’s truly a local food and toast experience.
MugiIt’s decided! For this year’s holiday, let’s go with “For Golden Week in Iwate, raise a toast at Baeren!” and secure advance tickets right now so we can go drink!
According to a post on Baeren Brewery’s Instagram, general sales of advance tickets for “Baeren Spring Fest 2026” started on Monday, March 23. The venue is a special event space on the Baeren Brewery grounds (in front of the Kitayama plant, 1-3-31 Kitayama, Morioka, Iwate), and the event will be held over three days: Sunday, May 3; Monday, May 4 (national holiday); and Tuesday, May 5 (national holiday). The event hours are 11:00 a.m. to 3:30 p.m., with doors opening at 10:00 a.m. (9:45 a.m. for fan club members), according to the announcement.
Tickets are sold by advance purchase only, with a limit of 450 tickets per day. Buying at a retail outlet costs 2,800 yen including tax (cash only), while purchasing through the Peatix app costs 3,080 yen including tax. Sales will end once tickets are sold out, so anyone considering attending would be well advised to secure theirs early. Details such as shuttle buses can be found on the information page (https://www.baerenbier.co.jp/springfest2026).
Baeren Brewery has its headquarters and brewery in Kitayama, Morioka, Iwate Prefecture, and according to official information it was founded in 2001. It is a brewery that continues to make beer with an emphasis on traditional European styles, making use of equipment that is more than 100 years old. For a company that has cultivated a craft beer culture rooted in the local community, this spring outdoor festival can be seen as a signature opportunity to experience both the brewer’s beer and local food at the same time.
In the post, the brewery calls out, “For Golden Week in Iwate, raise a toast at Baeren!” For beer fans both inside and outside the prefecture, it seems likely to serve as a cue to turn this year’s holiday plans into something concrete. Reference: Instagram post (https://www.instagram.com/p/DWNi1kKk2pw/), official website (https://www.baerenbier.com/).
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere’s today’s Baeren Golden Week update! Baeren Brewery in Morioka, Iwate has started selling advance tickets for “Baeren Spring Fest 2026” on March 23.
MugiWhat! It’s already started!? That feels like a serious Golden Week event. I’m really curious!
Hop BroIt runs for three days, from May 3 to 5, at the special area in front of the Kitayama plant, and the event time is 11:00 a.m. to 3:30 p.m. Doors open at 10:00 a.m., and at 9:45 a.m. for fan club members!
MugiNice, that even includes the time! So is it true that tickets are advance-purchase only?
Hop BroIt’s true. There are only 450 tickets per day, and they cost 2,800 yen at retail shops or 3,080 yen through Peatix. And once they’re sold out, that’s it, so the worst enemy here is hesitation.
MugiOnly 450? That’s a real scramble! By the way, what exactly does your mention of traditional European styles mean in terms of taste?
Hop BroGood question! It’s a direction that values lager fermentation and malt character, so it’s not just flashy, but designed to stay enjoyable over time. Baeren also makes use of equipment that’s more than 100 years old, so you could call it a classic brewing approach.
MugiWhat is that, even the equipment has romance! So rather than a glittery new release, it’s more like a slow-brewed, delicious style!
Hop BroExactly. And the strength of the fest is that you can enjoy the brewer’s beer together with local food. It’s truly a local food and toast experience.
MugiIt’s decided! For this year’s holiday, let’s go with “For Golden Week in Iwate, raise a toast at Baeren!” and secure advance tickets right now so we can go drink!
