Hideji Beer to Launch a GW Campaign Supporting Mukabaki Mountain Hiking from April 26
Hideji Beer in Nobeoka, Miyazaki Prefecture will run a Golden Week campaign from April 26 to May 6 to coincide with Mukabaki Mountain's hiking season. The campaign will include a water station, summit commemorative stickers, photo spots, a BBQ beer terrace, and GW-limited lucky bags to encourage hikers to stop by.
Hop BroHideji Beer in Nobeoka City, Miyazaki Prefecture is holding a GW campaign to match the hiking season on Mukabaki Mountain. From April 26 to May 6, it's a program where you can enjoy both the mountain and the beer together.
MugiWhoa! You can enjoy hiking and beer at the same time!? A GW campaign already sounds exciting enough on its own!
Hop BroWhat's more, Hideji Beer is a community-based brewery with its brewery at the foot of Mukabaki Mountain. Brewing with high-quality natural water and house-cultured yeast is pretty impressive too.
MugiHouse-cultured yeast? What is that! Growing yeast sounds like something from a research lab and super complicated...!
Hop BroBasically, it means they manage the lively microorganisms that ferment the beer themselves. That makes it easier to create a unique flavor and build a real Hideji-style character.
MugiI get it! So what do they have for hikers? Setting up a water station sounds like a huge help for people climbing the mountain, right?
Hop BroExactly, and the nice part is that they provide natural mountain water used in the brewing process. They also support refills for personal bottles, so it's easy to stop by before the climb and after coming back down.
MugiThat's so thoughtful! And there's also a summit commemorative sticker, right? If you show them a photo from the mountain, you get one, which is basically a full achievement buff!
Hop BroThey've also prepared a photo spot, where you can overlook Mukabaki Mountain from the brewery. The 830-meter mountain silhouette is beautiful, so photos taken after the hike should look especially good.
MugiWait, you hike, take photos, and then drink again!? If there's even a BBQ beer terrace, the reward for the mountain trip is way too strong!
Hop BroOn weekends and holidays, you can also use the bus from Nobeoka Station, and there's a chance to get freshly made beer with the GW-limited lucky bag. After enjoying Mukabaki Mountain's fresh spring greenery, the best ending is a toast at Hideji Beer. That's the most satisfying part.
MugiYeah, hiking, beer, and food are all connected, and it's the best... Just imagining that post-descent drink makes me want to go right now!
Hideji Beer, based in Nobeoka City, Miyazaki Prefecture, will hold a Mukabaki Mountain hiking support campaign. The event runs from April 26 to May 6 and combines a water station for hikers, commemorative giveaways, and food and drink offerings to enjoy after the descent.
Hideji Beer is a brewery located at the foot of Mukabaki Mountain in the Sobokatamuki Quasi-National Park. It continues to make beer using high-quality natural water and its own cultivated yeast, and is known for brewing that is closely tied to the local natural environment. This new initiative is also positioned as a community-based effort that makes use of that location.
The main campaign details are as follows:
- Water station setup
- Natural mountain water used in brewing will be available for hikers before and after their climb
- Refills for personal bottles will also be supported
- Summit commemorative sticker giveaway
- Original stickers will be given to people who show staff a photo from the mountain
- Photo spot guidance
- Taking advantage of the location overlooking Mukabaki Mountain from the brewery, visitors are encouraged to take commemorative photos after their summit
- BBQ beer terrace
- Sets including soft drinks and plans that include souvenir beer are available
- On weekends and holidays, bus access from Nobeoka Station is also available
- GW-limited lucky bag sale
- Special value sets filled with freshly made beer will be on sale
Mukabaki Mountain is known for its easy climb at 830 meters above sea level, as well as its distinctive mountain shape and scenic views of waterfalls and ravines. The distinctive feature of this campaign is that it combines hiking, beer, and food into one experience to match the fresh green season of spring. Even people with no hiking plans are welcome to stop by the brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHideji Beer in Nobeoka City, Miyazaki Prefecture is holding a GW campaign to match the hiking season on Mukabaki Mountain. From April 26 to May 6, it's a program where you can enjoy both the mountain and the beer together.
MugiWhoa! You can enjoy hiking and beer at the same time!? A GW campaign already sounds exciting enough on its own!
Hop BroWhat's more, Hideji Beer is a community-based brewery with its brewery at the foot of Mukabaki Mountain. Brewing with high-quality natural water and house-cultured yeast is pretty impressive too.
MugiHouse-cultured yeast? What is that! Growing yeast sounds like something from a research lab and super complicated...!
Hop BroBasically, it means they manage the lively microorganisms that ferment the beer themselves. That makes it easier to create a unique flavor and build a real Hideji-style character.
MugiI get it! So what do they have for hikers? Setting up a water station sounds like a huge help for people climbing the mountain, right?
Hop BroExactly, and the nice part is that they provide natural mountain water used in the brewing process. They also support refills for personal bottles, so it's easy to stop by before the climb and after coming back down.
MugiThat's so thoughtful! And there's also a summit commemorative sticker, right? If you show them a photo from the mountain, you get one, which is basically a full achievement buff!
Hop BroThey've also prepared a photo spot, where you can overlook Mukabaki Mountain from the brewery. The 830-meter mountain silhouette is beautiful, so photos taken after the hike should look especially good.
MugiWait, you hike, take photos, and then drink again!? If there's even a BBQ beer terrace, the reward for the mountain trip is way too strong!
Hop BroOn weekends and holidays, you can also use the bus from Nobeoka Station, and there's a chance to get freshly made beer with the GW-limited lucky bag. After enjoying Mukabaki Mountain's fresh spring greenery, the best ending is a toast at Hideji Beer. That's the most satisfying part.
MugiYeah, hiking, beer, and food are all connected, and it's the best... Just imagining that post-descent drink makes me want to go right now!
