Choshi Beer Launches TikTok Shop; Opening Commemorative LIVE at 7 p.m. on the 21st
Choshi Beer in Choshi City, Chiba Prefecture, has started selling on TikTok Shop. The post announced that users can now buy products directly from within the TikTok app, and said it will host an **opening commemorative LIVE** at 7 p.m. on the 21st, where it will sell special-price sets.
Hop BroChoshi Beer has finally launched a TikTok Shop. And with an opening commemorative LIVE at 7 p.m. on the 21st, they’ve set up a way to buy right there, which feels very current.
MugiWait, you can buy it right in the middle of watching TikTok? Being able to purchase inside the app is insanely convenient!
Hop BroExactly. As a brewery from Choshi City in Chiba Prefecture, it’s connecting its worldview of making everyday life Choshi-good! from social media all the way to product purchases, which is interesting.
MugiOhhh! But what are they selling on the live? I’m curious that it’s not just promotion, but a proper opening commemorative set!
Hop BroThey’re not cutting corners there. They plan to sell it at a special price, so it’s set up in a way that makes it easy for both longtime supporters and first-time viewers to drop in casually.
MugiI’ve heard the name Choshi Beer before, but what kinds of beers do they make? Tell me about the flagship labels first!
Hop BroFirst is Choshi Ale That Goes with Fish from Choshi. It reflects an idea of pairing with the local dining table, and enjoying it alongside Choshi’s food culture is very much in line with this brewery.
MugiWow, it sounds like the kind of beer you can drink with a meal! And that other one, One for All SMaSH!, sounds like a spell and seems powerful!
Hop BroNice reaction. SMaSH is, roughly speaking, a design that highlights the ingredients, like using a single malt and a single hop, so the character of the raw materials comes through clearly.
MugiI see, so it’s about enjoying the personality of the ingredients! Watching the LIVE will make me want to put the taste of Choshi straight into my cart!
Hop BroExactly. The distance closes through the videos and LIVE, and the flow ends neatly with you wanting to drink it. Tonight’s 7 p.m. LIVE is one I want to watch together.
MugiYeah, this is the kind of thing that will definitely make your stomach growl! I already want to toast with Choshi Beer, so let’s get ready for the stream now!
Choshi Beer Launches TikTok Shop; Opening Commemorative LIVE at 7 p.m. on the 21st
The craft brewery "Choshi Beer" in Choshi City, Chiba Prefecture, has started selling on TikTok Shop. In an Instagram post, it announced that products can now be purchased directly from the TikTok app, and said it will hold an opening commemorative LIVE starting at 7 p.m. on the 21st.
During the live stream, it plans to sell an opening commemorative set at a special price. According to the post, it is inviting not only those who have supported the brewery until now, but also anyone who has been curious about it, to feel free to tune in. Going forward, it plans to increase video posts and LIVE streaming on TikTok as well.
Choshi Beer is a brand that has developed craft beer against the backdrop of Choshi's food culture and local character. On its official website, under the theme "Make everyday life Choshi-good!" it promotes product-making that connects with the local community. Its representative lineup also includes "Choshi Ale That Goes with Fish from Choshi" and "One for All SMaSH!", and its defining feature is a design that pairs well with local meals.
This launch of TikTok Shop can be seen as a move to connect Choshi Beer's worldview directly from the social media viewing experience to purchase. The post directs users to search for "Choshi Beer" and follow the account, showing an approach centered on creating new points of contact through live streaming.
The way craft beer is sold is expanding beyond e-commerce and brick-and-mortar shops to channels such as live streaming and short-form videos. Choshi Beer's TikTok Shop may serve as one example of how a local brewery can make use of that shift.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroChoshi Beer has finally launched a TikTok Shop. And with an opening commemorative LIVE at 7 p.m. on the 21st, they’ve set up a way to buy right there, which feels very current.
MugiWait, you can buy it right in the middle of watching TikTok? Being able to purchase inside the app is insanely convenient!
Hop BroExactly. As a brewery from Choshi City in Chiba Prefecture, it’s connecting its worldview of making everyday life Choshi-good! from social media all the way to product purchases, which is interesting.
MugiOhhh! But what are they selling on the live? I’m curious that it’s not just promotion, but a proper opening commemorative set!
Hop BroThey’re not cutting corners there. They plan to sell it at a special price, so it’s set up in a way that makes it easy for both longtime supporters and first-time viewers to drop in casually.
MugiI’ve heard the name Choshi Beer before, but what kinds of beers do they make? Tell me about the flagship labels first!
Hop BroFirst is Choshi Ale That Goes with Fish from Choshi. It reflects an idea of pairing with the local dining table, and enjoying it alongside Choshi’s food culture is very much in line with this brewery.
MugiWow, it sounds like the kind of beer you can drink with a meal! And that other one, One for All SMaSH!, sounds like a spell and seems powerful!
Hop BroNice reaction. SMaSH is, roughly speaking, a design that highlights the ingredients, like using a single malt and a single hop, so the character of the raw materials comes through clearly.
MugiI see, so it’s about enjoying the personality of the ingredients! Watching the LIVE will make me want to put the taste of Choshi straight into my cart!
Hop BroExactly. The distance closes through the videos and LIVE, and the flow ends neatly with you wanting to drink it. Tonight’s 7 p.m. LIVE is one I want to watch together.
MugiYeah, this is the kind of thing that will definitely make your stomach growl! I already want to toast with Choshi Beer, so let’s get ready for the stream now!
