Far Yeast representative Shiro Yamada's new book reaches its third printing, publication celebration to be held in Gotanda on March 20
Far Yeast Brewing Genryu Brewery (Yamanashi) will hold the second publication celebration for president and CEO Shiro Yamada's new book, "Craft Beer Considered Through History: Beyond Craft," on Friday, March 20, 2026. The venue is the directly operated Far Yeast Tokyo (Gotanda), and advance registration is required. Capacity is limited to 16 people.
Hop BroHere's a headline you won't want to miss: Far Yeast's publication celebration will be held in Gotanda on March 20, 2026.
MugiWait! A beer event where the book is the star too? That sounds like a beer gathering with a learning experience!
Hop BroExactly. It's the second celebration for the new book *Beyond Craft* by Shiro Yamada, representative of Far Yeast Brewing Genryu Brewery in Yamanashi, and it's already in its third printing.
MugiOh wow, where is it? Venue info near the station is super important!
Hop BroThe venue is Far Yeast Tokyo in Gotanda, about a 3-minute walk from JR Gotanda Station, and it starts at 5:30 p.m. with reception from 5:15 p.m.
MugiThat's so easy to get to! And with a first-come cap of 16 people, it really has a premium feel!
Hop BroThe participation fee is split into three tiers from 500 yen to 2,000 yen, depending on whether the book is included. Food and drink are separate, so it's worth planning ahead.
MugiWhat did Hop mean by a "style"? Is beer style some kind of spell?
Hop BroNot a spell, just a category of flavor. The 16 beers on offer are expected to span a wide range of styles, from lighter options like Tokyo White-style Belgian beer and beyond.
MugiIf you hear about the book first and then drink, it feels like every glass gets sharper in focus... and if there's even a limited-time menu, I can already see a future full of toasts!
Far Yeast Brewing will hold a publication celebration event in response to the fact that the new book written by company representative Shiro Yamada, "Craft Beer Considered Through History: Beyond Craft (In Order to Depict a New Form of Beer)," has reached its third printing. According to the announcement, this will be the second event, held at the company's directly operated store, Far Yeast Tokyo (Gotanda).
In addition to craft beer commentary not overlapping with the main text of the book, the event is also scheduled to include discussion of "light publishing" from the publisher. The venue will offer 16 kinds of beer, along with the regular grand menu, plus limited-time menu items available only on the day. Beyond the talk session, the event is designed so attendees can also socialize while drinking beer.
Event Overview
- Event name: New book publication celebration
- Date and time: Friday, March 20, 2026, 5:30 p.m. to 7:15 p.m. (doors open at 5:15 p.m.)
- Venue: Far Yeast Tokyo (Nishi-Gotanda, Tokyo; about a 3-minute walk from JR Gotanda Station)
- Capacity: 16 people (first-come, advance registration required)
- Participation fee: 500 yen / 1,000 yen / 2,000 yen (varies depending on whether a book is included; food and drink charged separately)
The company launched its Genryu Brewery in Kosuge Village, Yamanashi Prefecture, in 2017, and in 2020 also moved its headquarters there. It is a brewery that has continued brewing around the axis of the water of the Tama headwaters and co-creation with the local community. This publication celebration can be seen as a strong reflection of the company's stance, as it is a project that broadens the experience of beer beyond simply "drinking" to also include "learning."
Reference:
- https://faryeast.com/blogs/news/20260320
- https://faryeast.com/pages/company
- https://faryeast.com/pages/brewery
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere's a headline you won't want to miss: Far Yeast's publication celebration will be held in Gotanda on March 20, 2026.
MugiWait! A beer event where the book is the star too? That sounds like a beer gathering with a learning experience!
Hop BroExactly. It's the second celebration for the new book *Beyond Craft* by Shiro Yamada, representative of Far Yeast Brewing Genryu Brewery in Yamanashi, and it's already in its third printing.
MugiOh wow, where is it? Venue info near the station is super important!
Hop BroThe venue is Far Yeast Tokyo in Gotanda, about a 3-minute walk from JR Gotanda Station, and it starts at 5:30 p.m. with reception from 5:15 p.m.
MugiThat's so easy to get to! And with a first-come cap of 16 people, it really has a premium feel!
Hop BroThe participation fee is split into three tiers from 500 yen to 2,000 yen, depending on whether the book is included. Food and drink are separate, so it's worth planning ahead.
MugiWhat did Hop mean by a "style"? Is beer style some kind of spell?
Hop BroNot a spell, just a category of flavor. The 16 beers on offer are expected to span a wide range of styles, from lighter options like Tokyo White-style Belgian beer and beyond.
MugiIf you hear about the book first and then drink, it feels like every glass gets sharper in focus... and if there's even a limited-time menu, I can already see a future full of toasts!
