Choshi Beer, operated by Choshi Cheers Co., Ltd., has launched crowdfunding to open a new store in the area in front of Choshi Station. The campaign runs from May 23 to June 26, with a target of 7 million yen. The new base is envisioned as a place where people getting off the train can first encounter what feels like Choshi, and also as a place where local residents can casually stop by in their everyday lives.

This project is a new challenge within Choshi City, and its aim is to create a flow that brings people together in front of Choshi Station, sparks conversation, and connects them to the region's appeal. The funds raised are planned to cover pre-opening expenses, interior and exterior renovation costs, equipment costs, and startup costs for operations.

The rewards are also broad, offering something for both people who drink and people who want to support from the local area.

- A thank-you email and name listing on an in-store board
- Limited-edition stickers
- Exclusive craft beer available only at the new store in front of the station
- Food and drink tickets usable at the new store
- Brewery tour and tasting experience
- Admission to the grand opening party

Choshi Beer is a brewery that has promoted beer made to pair with Choshi fish and craft beer that conveys a sense of local identity. The logo featuring the motif of Choshi's first sunrise also carries a message of support for new challenges. This station-front project is drawing attention as an effort to extend that stance to the city's gateway.