Choshi Beer to Pre-Sell Three Chopi-Label Beers on June 21
Choshi Beer is rolling out a collaboration with Choshi City's official character, Chopi, through three label beers. The lineup is scheduled for release on June 26, with advance sales starting on June 21 at the Choshi Melon Festa in Inubosaki Terrace.
Hop BroThis one caught my eye because Choshi Beer's new project is pretty fun. They teamed up with Choshi City's mascot Cho-pi for three special label beers, and they're doing an early sale on June 21.
MugiWhat, a Cho-pi collaboration? That already sounds adorable! And early sale means you can drink them before the official release, right?
Hop BroExactly. The official launch is scheduled for June 26, but they'll pre-sell them at the Choshi Melon Festa at Inubow Terasu Terrace. Only two places get them: the event venue and Choshi Good Beer Cafe.
MugiThe word limited always gets me. So what are the beers? I need the three beer names immediately!
Hop BroThe lineup is One for All SMaSH!!!!, Choshi Ale, and All for One. They cost 700 yen, 700 yen, and 800 yen, and they pair Cho-pi's label with Choshi Beer's core lineup.
MugiHold on, what is SMaSH!? That sounds less like beer and more like a finishing move in an anime.
Hop BroSo, single malt and single hop. That's what SMaSH means. Because the ingredients are stripped down, it's easier to taste the character of the malt and hop clearly.
MugiOhh, so it's a beer where the ingredients stand out. Nice. At this point even your explanation sounds like it should be printed on the can.
Hop BroAnother nice part is that Choshi Beer is built around beer for local fish. The brand ties its products to local food and scenery, so these really work as travel souvenirs too.
MugiThat's strong. Cute mascot on the outside, real local identity on the inside. If you call it a Choshi-only item, I'm already tempted to bring some home.
Hop BroAnd having the launch at a melon festival venue is perfect. You go there for beer, and somehow leave carrying melon too. That's just efficient shopping.
MugiGreat view, melon, and beer? That's basically a perfect day. Now I seriously want to drink the Cho-pi label beers as soon as possible.
Choshi Beer is a craft brewery based in Choshi, Chiba. On its official site, the brewery describes its theme as making beer that pairs well with Choshi's fish, linking its products closely with local food and place. This new project extends that local-focused approach into a collaboration with the city's official character, Chopi.
According to the Instagram post, the Chopi-label beers are scheduled for release on June 26. Before that, they will be sold in advance on June 21 at the Choshi Melon Festa in Inubosaki Terrace. Sales are limited to two locations: Inubosaki Terrace and Choshi Beer's Choshi Good Beer Cafe at the Tobei Brewery.
The lineup consists of three beers, all priced including tax:
- One for All SMaSH!!!! 700 yen
- Choshi Ale 700 yen
- All for One 800 yen
The post presents them as Choshi-only products for visitors, making them a straightforward local souvenir option tied to a city event.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis one caught my eye because Choshi Beer's new project is pretty fun. They teamed up with Choshi City's mascot Cho-pi for three special label beers, and they're doing an early sale on June 21.
MugiWhat, a Cho-pi collaboration? That already sounds adorable! And early sale means you can drink them before the official release, right?
Hop BroExactly. The official launch is scheduled for June 26, but they'll pre-sell them at the Choshi Melon Festa at Inubow Terasu Terrace. Only two places get them: the event venue and Choshi Good Beer Cafe.
MugiThe word limited always gets me. So what are the beers? I need the three beer names immediately!
Hop BroThe lineup is One for All SMaSH!!!!, Choshi Ale, and All for One. They cost 700 yen, 700 yen, and 800 yen, and they pair Cho-pi's label with Choshi Beer's core lineup.
MugiHold on, what is SMaSH!? That sounds less like beer and more like a finishing move in an anime.
Hop BroSo, single malt and single hop. That's what SMaSH means. Because the ingredients are stripped down, it's easier to taste the character of the malt and hop clearly.
MugiOhh, so it's a beer where the ingredients stand out. Nice. At this point even your explanation sounds like it should be printed on the can.
Hop BroAnother nice part is that Choshi Beer is built around beer for local fish. The brand ties its products to local food and scenery, so these really work as travel souvenirs too.
MugiThat's strong. Cute mascot on the outside, real local identity on the inside. If you call it a Choshi-only item, I'm already tempted to bring some home.
Hop BroAnd having the launch at a melon festival venue is perfect. You go there for beer, and somehow leave carrying melon too. That's just efficient shopping.
MugiGreat view, melon, and beer? That's basically a perfect day. Now I seriously want to drink the Cho-pi label beers as soon as possible.
