On June 4, Yatsugatake Brewery posted on Instagram that its 29th anniversary celebration was "two days away," noting that preparations and set-up were underway for the pre-party and the main event. The venue is the ROCK forecourt in Moegi no Mura, where the brewery is based. The celebration is scheduled for June 5 as the eve event and June 6 as the main festival, with first pours of special beers, draft beer service, food stalls, and original merchandise all planned.

Founded in 1997 in Kiyosato, Hokuto City, Yatsugatake Brewery operates under the brand name Yatsugatake Beer Touchdown. The brewery emphasizes a malt-forward approach under the concept of MALT CENTRIC BREWING, and is known for staples such as Pilsner and Kiyosato Lager. Kiyosato Lager won the Lager category's top global award at the World Beer Awards 2023.

The ROCK forecourt at Moegi no Mura is a fitting setting for a brewery that pairs beer with food and a strong sense of place. Advance sales are being offered as a voucher exchange for a five-ticket beer set, giving visitors a chance to sample a range of draft beers and food offerings in one place.