Hideji Beer to Exhibit at the 60th Azabu Juban Noryo Matsuri
Hideji Beer, based in Nobeoka City, Miyazaki, will take part in the 60th Azabu Juban Noryo Matsuri in Tokyo on August 22 and 23. The brewery will join the popular “Oraga Kuni Jiman” area as a representative of Nobeoka and serve craft beer and chicken with yuzu kosho.
Hop BroToday’s big topic is the Azabu Juban Summer Festival. Hideji Beer from Nobeoka, Miyazaki is coming to Tokyo on August 22 and 23.
MugiWhat! Hideji Beer at a Tokyo festival? That’s the kind of news that makes beer fans sprint.
Hop BroAnd they’re joining the popular Our Hometown Pride section as Nobeoka City’s representative. They’ll be at booths G-7 and G-8 near the Kimichan statue on Zoshiki Street.
MugiWhoa, a regional representative already sounds strong. But what beer are they pouring? Do we know the name?
Hop BroThe article says the beer name isn’t announced yet. But it does say they’re bringing refreshing craft beer made for hot summer weather, so I’m expecting an easy-drinking seasonal style.
MugiHold on, when you say style you suddenly sound like Beer Professor. Is style basically the flavor category?
Hop BroExactly, it’s like a flavor category. Things like lager or IPA. Even without a beer name, “refreshing” tells us a lot about the direction, and it fits a summer festival perfectly.
MugiGot it! And the food is grilled chicken with yuzu kosho, right? That already sounds like an automatic second beer.
Hop BroThat combo is basically pairing perfection. Juicy chicken, citrusy-spicy yuzu kosho, then a crisp beer to wash it through. That’s a very smart setup.
Mugi“Setup” makes you sound like a brewer again! But Think Global, Brew Local. is such a cool slogan, and I like that they’re bringing local flavor to Tokyo.
Hop BroThat’s the charm. Hideji Beer, brewed at the foot of Mount Mukabaki, is bringing the taste of Miyazaki to a Tokyo summer festival. It’ll probably be crowded, so getting there early makes sense.
MugiThen it’s settled: one beer immediately if we spot them. Just imagining that beer with the yuzu-kosho chicken is making both my stomach and my throat react.
Hideji Beer, a craft brewery from Nobeoka City in Miyazaki Prefecture, will exhibit at the 60th Azabu Juban Noryo Matsuri on Saturday, August 22 and Sunday, August 23. The festival will be held across the Azabu Juban shopping street area in Tokyo, and Hideji Beer’s booth will be located in Area G, Booths 7 and 8, near the Kimichan statue on Zoshiki-dori.
The brewery is based at the foot of Mount Mukabaki in northern Miyazaki and operates under the motto “Think Global, Brew Local.” In this event, it will join “Oraga Kuni Jiman,” a popular section that brings together local specialties from across Japan, as a representative of Nobeoka City.
On the day, Hideji Beer plans to offer Kyushu and Miyazaki craft beer along with chicken grilled with yuzu kosho. According to the brewery’s announcement, the pairing is meant to suit the hot summer season: a refreshing beer and juicy chicken seasoned with Miyazaki’s signature citrus chili paste.
Azabu Juban Noryo Matsuri is known for drawing large crowds every year, so the brewery is advising visitors to stop by early once they spot the booth. For beer fans, it will be a chance to enjoy Miyazaki’s local flavors in one of Tokyo’s best-known summer festivals.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s big topic is the Azabu Juban Summer Festival. Hideji Beer from Nobeoka, Miyazaki is coming to Tokyo on August 22 and 23.
MugiWhat! Hideji Beer at a Tokyo festival? That’s the kind of news that makes beer fans sprint.
Hop BroAnd they’re joining the popular Our Hometown Pride section as Nobeoka City’s representative. They’ll be at booths G-7 and G-8 near the Kimichan statue on Zoshiki Street.
MugiWhoa, a regional representative already sounds strong. But what beer are they pouring? Do we know the name?
Hop BroThe article says the beer name isn’t announced yet. But it does say they’re bringing refreshing craft beer made for hot summer weather, so I’m expecting an easy-drinking seasonal style.
MugiHold on, when you say style you suddenly sound like Beer Professor. Is style basically the flavor category?
Hop BroExactly, it’s like a flavor category. Things like lager or IPA. Even without a beer name, “refreshing” tells us a lot about the direction, and it fits a summer festival perfectly.
MugiGot it! And the food is grilled chicken with yuzu kosho, right? That already sounds like an automatic second beer.
Hop BroThat combo is basically pairing perfection. Juicy chicken, citrusy-spicy yuzu kosho, then a crisp beer to wash it through. That’s a very smart setup.
Mugi“Setup” makes you sound like a brewer again! But Think Global, Brew Local. is such a cool slogan, and I like that they’re bringing local flavor to Tokyo.
Hop BroThat’s the charm. Hideji Beer, brewed at the foot of Mount Mukabaki, is bringing the taste of Miyazaki to a Tokyo summer festival. It’ll probably be crowded, so getting there early makes sense.
MugiThen it’s settled: one beer immediately if we spot them. Just imagining that beer with the yuzu-kosho chicken is making both my stomach and my throat react.
