Nara Brewing Releases “BLIPPO,” a Märzen Made for Reading
Nara Brewing has announced the first shipment locations for “BLIPPO,” a malt-forward Märzen designed to accompany a good book. Released as part of the brewery’s sixth annual ALE&BOOKS&CIDER project, it combines honey and toasted-bread aromas with rich malt sweetness and refined hop bitterness.
Hop BroNara Brewing has released “BLIPPO,” a Märzen made for a great reading session.
MugiWhat? Beer while reading? Is there really a beer for books?
Hop BroAbsolutely. It marks the sixth year of ALE&BOOKS&CIDER, Nara Brewing’s beer-and-book pairing project.
MugiOoh! But what is Märzen? That sounds like a magic spell.
Hop BroMärzen is a beer style built around malt character—think toasty, mellow flavor rather than anything flashy.
MugiToasty? Like fresh bread? My stomach may start reading too—I’ll lose focus completely!
Hop BroThat bread-like feeling is part of it: BLIPPO offers honey and toasted-bread aromas with rich malty sweetness.
MugiSo is it like a sweet juice? I might finish the can before I finish a single chapter.
Hop BroIts elegant hop bitterness tightens the sweetness, giving it an easy-drinking balance for long reading breaks.
MugiHops can tighten the flavor? Please make them tighten up my lazy reading habits too! Appoint them bookmark captain!
Hop BroThe first shipment reaches venues from Tokyo to Nara, and the brewery’s online store plans sales from noon on November 6.
MugiPerfect—my favorite book, BLIPPO, and an autumn evening. Let’s turn pages and toast, Hop Bro!
Nara Brewing, a craft brewery based in Nara City, has released “BLIPPO,” a Märzen created with reading in mind. The beer is the sixth-year offering in the brewery’s ALE&BOOKS&CIDER project, which proposes beer pairings for the autumn reading season.
Märzen is known for its expressive malt character and smooth, rounded drinking experience. According to Nara Brewing, BLIPPO opens with aromas reminiscent of honey and toasted bread. On the palate, rich malt sweetness spreads across the tongue, while an elegant hop bitterness provides definition and keeps the finish crisp.
ALE&BOOKS&CIDER is a Nara Brewing initiative focused on pairing beer with books. Rather than overwhelming the reader with intense flavors, BLIPPO is built around a steady malt profile suited to a quiet, unhurried drinking session. Enjoying the beer slowly as it warms may reveal further changes in its aroma and sweetness, making it a natural companion for a long autumn evening with a novel.
The first draft shipments include Himalaya Table in Chiyoda, TOWA in Taito, and Beer Cafe Bammkan in Suginami, Tokyo; CraftBeerDiveFuta’s in Kanazawa; Tir na nÓg in Hamamatsu; TRUNK COFFEE & CRAFT BEER in Nagoya; Bungalow in Kyoto; umbrella RiB in Osaka; Torikago in Takamatsu; and Nara Ryori mikado in Nara. Cans have also been shipped to retailers and restaurants across Japan. Availability and tapping dates vary by location, so customers should contact venues directly before visiting.
BLIPPO will be available through Nara Brewing’s online store from noon on November 6. With its focus on malt depth, balance, and a relaxed drinking pace, the new Märzen offers another way to enjoy Nara Brewing’s broad range of seasonal and collaborative beers—this time with a book close at hand.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNara Brewing has released “BLIPPO,” a Märzen made for a great reading session.
MugiWhat? Beer while reading? Is there really a beer for books?
Hop BroAbsolutely. It marks the sixth year of ALE&BOOKS&CIDER, Nara Brewing’s beer-and-book pairing project.
MugiOoh! But what is Märzen? That sounds like a magic spell.
Hop BroMärzen is a beer style built around malt character—think toasty, mellow flavor rather than anything flashy.
MugiToasty? Like fresh bread? My stomach may start reading too—I’ll lose focus completely!
Hop BroThat bread-like feeling is part of it: BLIPPO offers honey and toasted-bread aromas with rich malty sweetness.
MugiSo is it like a sweet juice? I might finish the can before I finish a single chapter.
Hop BroIts elegant hop bitterness tightens the sweetness, giving it an easy-drinking balance for long reading breaks.
MugiHops can tighten the flavor? Please make them tighten up my lazy reading habits too! Appoint them bookmark captain!
Hop BroThe first shipment reaches venues from Tokyo to Nara, and the brewery’s online store plans sales from noon on November 6.
MugiPerfect—my favorite book, BLIPPO, and an autumn evening. Let’s turn pages and toast, Hop Bro!
