Choshi Beer has introduced a 336-bottle original-label beer as part of the support options for its station-front new store project. Customers can shape the label around their preferred design or image, and the beer style is selected through consultation from Choshi Beer’s regular lineup.

The package includes label design work, printing costs, a name listing on an in-store board, an original sticker, and a thank-you letter. It is designed for situations where a larger quantity is useful, such as corporate anniversaries, event giveaways, gifts for someone special, or a celebratory toast with friends and local supporters. The brewery notes that this is not a new brew; the beer is based on an existing regular beer with a custom label applied.

Choshi Beer is a craft brewery based in Choshi, Chiba. On its official site, the brewery highlights beers such as One for All SMaSH!, first brewed at its Inubosaki brewery, and Choshi Ale, a beer created with seafood pairings in mind. The new original-label offering fits that locally rooted approach and extends it into a flexible, practical format.

Alongside the planned station-front store, Choshi Beer continues to build ways for visitors and local residents to connect over beer. This original-label option stands out as a support reward that bridges brewery identity and everyday use, from personal milestones to business occasions.