On March 17, 2026, Baeren Brewery announced the completion of its "2026 Event Mug" on its official Instagram. According to the post, this mug will be an item sold and used at Baeren's events over the next year starting with Spring Fest.

This design was created by illustrator Yukiko Takamiya. It features Baeren's familiar green bear, along with various animals, and is presented as a visual with a somewhat retro atmosphere. It is positioned as a kind of "partner for the year," meant to be used again and again as it accompanies toast scenes at the venue.

The post also mentions the ticket sales schedule, with general sales set to begin on Monday, March 23. It also states that advance sales for fan club members will be held as in-store sales with membership card verification, rather than through Peatix.

True to Baeren Brewery's style of continuing to communicate with a strong local focus from its base in Iwate, this mug represents not just the beer itself, but also the enjoyment of building up the event experience. For those following the 2026 festival season, it is likely to be one official update worth keeping an eye on.

- Reference post: https://www.instagram.com/p/DV-OYQzE11C/
- Brewery official site: http://www.baerenbier.com/