OH!LA!HO BEER Opens Registration for "Hop Harvest Festival 2026" Starting July 18
OH!LA!HO BEER in Tōmi City, Nagano Prefecture, began accepting registrations on May 21 for "Hop Harvest Festival 2026." The three-day event will run from July 18 to 20 and feature hop harvesting and a social gathering. Marking the brewery's 30th anniversary, this will be the first time the event is held over a three-day holiday weekend.
Hop BroA summer staple from OH!LA!HO BEER in Tōmi City is back, and registration has started for this year's "Hop Harvest Festival 2026." And this time, it's the first-ever three-day holiday weekend event to mark the brewery's 30th anniversary.
MugiWait, you can actually harvest hops yourself!? That's already fun before you even get to the beer!
Hop BroExactly. Over three days from July 18 to 20, you get a hop field harvesting experience, and then it leads into a social gathering. It's a great way to feel the brewery's craftsmanship up close.
MugiBut seriously, what do hops actually do? They look like flowers, but suddenly they're being treated like the star of beer!
Hop BroHops are an important ingredient that gives beer aroma and bitterness. OH!LA!HO BEER was founded in Tōmi City in 1996, and it has continued making beer that uses hops grown in its own fields.
MugiWhat, so it's a straight line from the field to the beer!? This isn't just a farm tour, it's a beer adventure!
Hop BroExactly. The venue is the Wine & Beer Museum, where there's also a social gathering. If you only join the harvest, it's free; if you go all the way to the gathering, there's a fee, so the setup is pretty considerate. The participation fee is 5,000 yen for junior high school students and older, 2,000 yen for elementary school students, and 1,000 yen for children under elementary school age.
MugiAnd it even comes with a bath ticket!? Harvest, talk, then melt away in a hot bath? That's almost too perfect.
Hop BroThat's right. There's also free shuttle service, which makes it easy to go from Shinano Railway's Tanaka Station. Since it's limited to the first 40 people, it might fill up if you hesitate.
MugiIf the application deadline is June 5, then you need to lock in your summer plans pretty early. Cash only kind of adds to the event vibe too, which I actually like.
Hop BroIt almost feels like a pre-anniversary celebration before they turn 30 on July 21, and it really has the feel of a summer tradition in Tōmi. Just imagining the smell of hops makes me want another drink already.
MugiYeah, this is definitely something that makes me want to toast in the field! Harvest, mingle, and then go home wanting to drink again while thinking about beer on the way back!
OH!LA!HO BEER in Tōmi City, Nagano Prefecture, has opened registration for its annual summer event, "Hop Harvest Festival 2026." This year, the event will run for three days from Saturday, July 18, to Monday, July 20 (national holiday), combining hop harvesting with a social gathering.
Founded in Tōmi City in 1996, OH!LA!HO BEER has continued making beer that makes use of hops grown in its own fields. This year's harvest festival is also designed as an opportunity to get close to the brewery's craftsmanship while experiencing hops grown in the local area.
Event Overview
- Dates: Saturday, July 18, 2026; Sunday, July 19; Monday, July 20 (national holiday)
- Time: 10:00 a.m. to 2:30 p.m. each day
- Venue: OH!LA!HO BEER outdoor reception booth (3875 Wa, Tōmi City, Nagano Prefecture)
- Capacity: First 40 people each day
- Details: Check-in by 10:00 a.m., then hop harvesting in the hop fields, followed by a social gathering in the afternoon at the Wine & Beer Museum adjacent to the brewery
Participation is free if you only join the hop harvest. If you also attend the social gathering, fees apply: 5,000 yen for junior high school students and older, 2,000 yen for elementary school students, and 1,000 yen for children under elementary school age. Payment on the day is cash only. All participants will receive a Yurarikan bath ticket and a rental towel.
A free shuttle service will also be available for those who want it. Outbound service will depart from Shinano Railway's Tanaka Station at 9:15 a.m. or 9:45 a.m., and the return trip will leave the brewery at 2:45 p.m. The application deadline is Friday, June 5, and registration will close once capacity is reached. Changes in party size and cancellations will be accepted by phone until Friday, July 3.
This year also marks a milestone for OH!LA!HO BEER, which will celebrate its 30th anniversary on July 21. As the first time the event has been held over a three-day holiday weekend since it began, the brewery says it hopes to "share a fun time with as many customers as possible." It is an appealing event that lets visitors enjoy a summer hop field and a place to connect in true Tōmi brewery style.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroA summer staple from OH!LA!HO BEER in Tōmi City is back, and registration has started for this year's "Hop Harvest Festival 2026." And this time, it's the first-ever three-day holiday weekend event to mark the brewery's 30th anniversary.
MugiWait, you can actually harvest hops yourself!? That's already fun before you even get to the beer!
Hop BroExactly. Over three days from July 18 to 20, you get a hop field harvesting experience, and then it leads into a social gathering. It's a great way to feel the brewery's craftsmanship up close.
MugiBut seriously, what do hops actually do? They look like flowers, but suddenly they're being treated like the star of beer!
Hop BroHops are an important ingredient that gives beer aroma and bitterness. OH!LA!HO BEER was founded in Tōmi City in 1996, and it has continued making beer that uses hops grown in its own fields.
MugiWhat, so it's a straight line from the field to the beer!? This isn't just a farm tour, it's a beer adventure!
Hop BroExactly. The venue is the Wine & Beer Museum, where there's also a social gathering. If you only join the harvest, it's free; if you go all the way to the gathering, there's a fee, so the setup is pretty considerate. The participation fee is 5,000 yen for junior high school students and older, 2,000 yen for elementary school students, and 1,000 yen for children under elementary school age.
MugiAnd it even comes with a bath ticket!? Harvest, talk, then melt away in a hot bath? That's almost too perfect.
Hop BroThat's right. There's also free shuttle service, which makes it easy to go from Shinano Railway's Tanaka Station. Since it's limited to the first 40 people, it might fill up if you hesitate.
MugiIf the application deadline is June 5, then you need to lock in your summer plans pretty early. Cash only kind of adds to the event vibe too, which I actually like.
Hop BroIt almost feels like a pre-anniversary celebration before they turn 30 on July 21, and it really has the feel of a summer tradition in Tōmi. Just imagining the smell of hops makes me want another drink already.
MugiYeah, this is definitely something that makes me want to toast in the field! Harvest, mingle, and then go home wanting to drink again while thinking about beer on the way back!
