OH!LA!HO BEER to Hold "Hop Harvest Festival 2026" from July 18
OH!LA!HO BEER in Tomi City, Nagano Prefecture will hold its annual summer event, the "Hop Harvest Festival 2026," from July 18 to 20. Hop harvesting is free, and the social gathering is paid. In the milestone year marking its 30th anniversary, this will be the first time the event is held over a three-day holiday weekend.
Hop BroThis year, OH!LA!HO BEER's Hop Harvest Festival 2026 is back. It's the annual summer event in Tomi City, Nagano Prefecture, running from July 18 to 20.
MugiWait, you can harvest hops!? An event where you go to the field before drinking beer sounds kind of adventurous!
Hop BroExactly. What's interesting about OH!LA!HO BEER is that it grows its own hops, so you can experience beer-making from the ingredient stage.
MugiBut wait, if it's a rain-or-shine event in light rain, does that mean they still go ahead even if it rains a little? Do the hops bring umbrellas too?
Hop BroThe hops care more about the field than umbrellas. The event runs from 10:00 a.m. to 2:30 p.m., with harvesting free and the social gathering paid.
MugiIt's amazing that harvesting is free! And even if the social gathering is paid, I'd still want to go if I can talk with the brewery staff!
Hop BroAnd this time, they moved it up from the original plan, making it the first three-day holiday weekend event. Since OH!LA!HO BEER turns 30 on July 21, they want everyone to share that milestone.
MugiI see, so it's an event celebrating a 30th-anniversary milestone. It feels less like just harvesting and more like tasting a piece of history!
Hop BroThat's right. Touching the hops, talking with the brewery, and learning the origin of aroma and flavor is the real appeal of this event.
MugiJust imagining it makes me thirsty... While we wait for more details, I can't help dreaming about a beer after the field.
Hop BroBeer from OH!LA!HO BEER tastes probably several times better after seeing the hops first. In summer in Tomi, this is definitely the kind of event that makes you want to go drink together.
The annual summer hop-harvest event returns this year
OH!LA!HO BEER will hold its annual summer event, "Hop Harvest Festival 2026," from Saturday, July 18, 2026, through Monday, July 20 (national holiday). The venue is OH!LA!HO BEER in Wa, Tomi City, Nagano Prefecture, and the event will run from 10:00 a.m. to 2:30 p.m., rain or shine in light rain. The program consists of hop harvesting (free) and a social gathering (paid), and details on fees and the registration form are scheduled to be announced later.
What stands out about this year's event is that the dates have been set for a three-day holiday weekend for the first time since the event began. According to the staff's explanation, they had originally planned for the last weekend in July, but because OH!LA!HO BEER will mark its 30th anniversary on Tuesday, July 21, they moved it up in hopes of sharing the milestone with as many people as possible.
An experience unique to a brewery that grows its own hops
OH!LA!HO BEER is a craft beer maker based in Tomi City, Nagano Prefecture. On its official website, the company says it values its encounters with hops grown in a nature-rich environment and also notes that it grows hops in-house. As for brewing, it emphasizes bringing out the character of malt, hops, and yeast, with a focus on balancing aroma, flavor, and drinkability.
In that sense, the Hop Harvest Festival is more than just an event for fans; it is also an opportunity to experience the company's craftsmanship firsthand. Touching hops in the field and interacting with the brewery lets visitors feel up close how beer comes to life from its ingredients.
Participation details will have to wait for the next announcement
At this point, only the dates and outline have been announced, but the combination of free hop harvesting and a paid social gathering makes it clear that this year too will be an interactive event. Through hops grown in Tomi's soil, this summer event celebrating OH!LA!HO BEER's 30th anniversary is one worth watching for further updates.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis year, OH!LA!HO BEER's Hop Harvest Festival 2026 is back. It's the annual summer event in Tomi City, Nagano Prefecture, running from July 18 to 20.
MugiWait, you can harvest hops!? An event where you go to the field before drinking beer sounds kind of adventurous!
Hop BroExactly. What's interesting about OH!LA!HO BEER is that it grows its own hops, so you can experience beer-making from the ingredient stage.
MugiBut wait, if it's a rain-or-shine event in light rain, does that mean they still go ahead even if it rains a little? Do the hops bring umbrellas too?
Hop BroThe hops care more about the field than umbrellas. The event runs from 10:00 a.m. to 2:30 p.m., with harvesting free and the social gathering paid.
MugiIt's amazing that harvesting is free! And even if the social gathering is paid, I'd still want to go if I can talk with the brewery staff!
Hop BroAnd this time, they moved it up from the original plan, making it the first three-day holiday weekend event. Since OH!LA!HO BEER turns 30 on July 21, they want everyone to share that milestone.
MugiI see, so it's an event celebrating a 30th-anniversary milestone. It feels less like just harvesting and more like tasting a piece of history!
Hop BroThat's right. Touching the hops, talking with the brewery, and learning the origin of aroma and flavor is the real appeal of this event.
MugiJust imagining it makes me thirsty... While we wait for more details, I can't help dreaming about a beer after the field.
Hop BroBeer from OH!LA!HO BEER tastes probably several times better after seeing the hops first. In summer in Tomi, this is definitely the kind of event that makes you want to go drink together.
