Baeren Brewing Announces Details of Spring Fest 2026, Opening on May 2
Baeren Brewing has announced details of “Spring Fest 2026,” to be held at its Kitayama headquarters brewery in Morioka, Iwate. After the eve festival on May 2, the main event will run from May 3 to 5, followed by an extension round on May 6.
Hop BroThis year, Baeren Brewing is really going all out with Spring Fest 2026, you know. It starts with the eve festival on May 2, then the main event runs from May 3 to 5, and there’s an extension round through May 6.
MugiWait, they’re doing it for five straight days?! That’s the kind of thing that fills your whole holiday with beer plans!
Hop BroAnd the venue is Baeren’s headquarters brewery in Kitayama, Morioka, Iwate, so it’s a special event space in front of the Kitayama factory. It’s very Baeren to let people enjoy freshly brewed beer right there at a brewery in town.
MugiThat’s so cool! But when you say brewery, do you mean a brewery in the middle of town with tours and a direct sales shop?
Hop BroExactly. And Baeren uses brewing equipment more than 100 years old that was moved from southern Germany. That gives the beer a classic atmosphere at its core.
MugiWhat, 100 years old?! Doesn’t that make the beer-making machines look like a retro museum?
Hop BroIt looks historic, but it’s still fully in active service. The eve festival runs from 10:30 a.m. to 5:00 p.m., and they’ll sell four kinds of draft beer one glass at a time. It’s not all-you-can-drink, so you can take your time choosing what to drink.
MugiOhhh! And it’s 500 yen per glass, but if you bring the event mug it drops to 400 yen too, which is quietly great! When something sounds like a deal, I suddenly want to bring my own!
Hop BroThe main event runs from 11:00 a.m. to 3:30 p.m., advance tickets are 2,800 yen per day, and there are only 450 tickets available per day. Since there will also be food matched to Iwate’s local cuisine, the event is designed to really push the beer-and-snacks pairing.
MugiSo this is basically the annual spring tradition of eating and drinking! Fresh beer in Morioka in May with local food sounds like it has to be amazing!
Hop BroAnd with the extension round on the 6th, this is definitely the main event of the holiday. Just reading about it is making me thirsty, and now I want to toast with a Baeren pint today.
MugiYeah, me too, I can’t take it anymore, I want to drink right now! Fresh draft beer and Iwate food sound happy just imagining them!
The Annual Spring Event Begins with the Eve Festival
Baeren Brewing is a brewery based in Kitayama, Morioka City, Iwate Prefecture. Using brewing equipment more than 100 years old that was moved from southern Germany, it carries on classic brewing methods to this day. That is the Baeren behind the springtime annual event announced here: “Spring Fest 2026.”
This year’s highlight is its five-day structure, starting with the eve festival on May 2, followed by the main event from May 3 to 5, and then an extension round on May 6. The eve festival runs from 10:30 a.m. to 5:00 p.m., with food vendors open until 3:00 p.m. Rather than all-you-can-drink, draft beer will be sold one glass at a time, and four varieties are planned. Prices are 500 yen per beer in a plastic cup, or 400 yen if you bring the event’s original mug.
Planned Schedule
- May 2: Eve festival
- May 3 to 5: Main event
- May 6: Extension round
The main event runs from 11:00 a.m. to 3:30 p.m., and the venue is a special event site within the Baeren brewery grounds, in front of the Kitayama factory. Advance tickets are 2,800 yen per day and will be sold through two channels: participating retailers and Peatix. Sales are limited to 450 tickets per day, and advance purchase is required. The venue will also offer food matched to Iwate’s local cuisine, making this an event designed around the pairing of beer and food, very much in Baeren’s style.
There will be no shuttle bus service for the eve festival, so those planning to come by car should confirm access information in advance. Baeren is located in the Kitayama district, relatively close to Morioka Station, and is loved as a “brewery in the middle of town” with brewery tours and a direct sales shop.
As a way to enjoy freshly brewed beer paired with local food during the spring holiday period, this year’s Spring Fest is likely to draw attention as well.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis year, Baeren Brewing is really going all out with Spring Fest 2026, you know. It starts with the eve festival on May 2, then the main event runs from May 3 to 5, and there’s an extension round through May 6.
MugiWait, they’re doing it for five straight days?! That’s the kind of thing that fills your whole holiday with beer plans!
Hop BroAnd the venue is Baeren’s headquarters brewery in Kitayama, Morioka, Iwate, so it’s a special event space in front of the Kitayama factory. It’s very Baeren to let people enjoy freshly brewed beer right there at a brewery in town.
MugiThat’s so cool! But when you say brewery, do you mean a brewery in the middle of town with tours and a direct sales shop?
Hop BroExactly. And Baeren uses brewing equipment more than 100 years old that was moved from southern Germany. That gives the beer a classic atmosphere at its core.
MugiWhat, 100 years old?! Doesn’t that make the beer-making machines look like a retro museum?
Hop BroIt looks historic, but it’s still fully in active service. The eve festival runs from 10:30 a.m. to 5:00 p.m., and they’ll sell four kinds of draft beer one glass at a time. It’s not all-you-can-drink, so you can take your time choosing what to drink.
MugiOhhh! And it’s 500 yen per glass, but if you bring the event mug it drops to 400 yen too, which is quietly great! When something sounds like a deal, I suddenly want to bring my own!
Hop BroThe main event runs from 11:00 a.m. to 3:30 p.m., advance tickets are 2,800 yen per day, and there are only 450 tickets available per day. Since there will also be food matched to Iwate’s local cuisine, the event is designed to really push the beer-and-snacks pairing.
MugiSo this is basically the annual spring tradition of eating and drinking! Fresh beer in Morioka in May with local food sounds like it has to be amazing!
Hop BroAnd with the extension round on the 6th, this is definitely the main event of the holiday. Just reading about it is making me thirsty, and now I want to toast with a Baeren pint today.
MugiYeah, me too, I can’t take it anymore, I want to drink right now! Fresh draft beer and Iwate food sound happy just imagining them!
