Fujizakura Brewery, based in Fujikawaguchiko, Yamanashi, has introduced a non-alcoholic beer in its Sakura no Toriko collaboration series with FC Fujizakura Yamanashi.

A new option in the collaboration line


The brewery says the release was created in response to requests from people who could not drink because they were coming by car. It is presented as a beer that still delivers a clear beer-like character, making it a practical choice for occasions when alcohol is not an option.

Club-designed label artwork


As with previous releases in the series, the label design was handled by FC Fujizakura Yamanashi No. 11 Yomiko Tsujino. The project keeps the club connection visible not only through the beer itself, but also through the package design.

Where it is sold


According to the brewery, the non-alcoholic Sakura no Toriko is available at home matches and at Selva Main Store. That makes it easy to enjoy on match day, while also leaving room for everyday purchases.

Fujizakura Brewery has long been rooted in Yamanashi and the foothills around Mount Fuji, where it continues to build a regional craft beer identity. This release fits that approach well: a collaboration beer designed to be enjoyed in more situations, by more people.