Baeren Brewery to Hold Spring Fest 2026 at Its Morioka Headquarters
Baeren Brewery in Morioka, Iwate, will hold "Spring Fest 2026" on the grounds of its Kitayama headquarters brewery. In addition to the advance-ticket all-you-can-drink event, there will also be a pre-event, an extension round, and plans that include a factory tour, making this a lineup packed with the Baeren-style appeal of enjoying beer at the brewery.
Hop BroSpring Fest 2026 is coming to Baeren Brewery in Morioka, right? It's a very brewery-like event held on the grounds of the Kitayama headquarters brewery.
MugiWait, it's being held inside the brewery!? That sounds like it already smells delicious the moment you walk in!
Hop BroExactly. Baeren Brewery still carries on the techniques from more than 100 years ago with vintage equipment moved from southern Germany. Old, but not outdated. That's the best part.
MugiVintage equipment? What does that even mean? But it sounds cool! So basically they make beer using old-school brewing methods?
Hop BroThat's right. And the main event runs for three days, from May 3 to 5, with advance tickets at 2,800 yen per day. You can bring your own mug, and there are event mugs too, so you can go all in on tasting.
MugiAdvance tickets mean no same-day tickets!? That's like trying to stop people who decide to go on a whim with full force!
Hop BroWhat's more, there's no parking, so coming by public transportation is the default. A paid shuttle bus will also run from in front of Morioka Station West Exit Marios, so even if you're planning to drink a lot, the whole thing is set up with the trip home in mind.
MugiWow, that's so thoughtful! And if it's easy to get to from the station, even beginners can join in easily. Food too? That's amazing!
Hop BroOn the pre-event on May 2, no ticket is needed, and beer is sold by the glass. There's also an extension round on May 6. And they've even got a small-group plan with a 30-minute factory tour plus 60 minutes of all-you-can-drink.
MugiAn all-you-can-drink session after a factory tour sounds like my heart would get drunk before my body does...! Drinking it freshly made on site is incredibly special.
Hop BroWhat makes Baeren feel like Baeren is that it offers not just the beer, but the whole experience of enjoying it at the brewery. Yeah, this definitely makes me want to have a drink with some Iwate food.
MugiYeah, I already want to go! At Spring Baeren, if I had freshly brewed beer in front of me, I think the two of us would just end up laughing and starting to drink!
A Spring Tradition at Morioka's Brewery
Baeren Brewery is a craft beer maker with its headquarters brewery in Kitayama, Morioka City. Using vintage equipment relocated from southern Germany, it continues to brew handmade beer by master brewers while carrying on brewing-room techniques that date back more than 100 years. The newly announced "Spring Fest 2026" is a spring event to be held at a special venue on the brewery grounds.
Advance Tickets, with the Venue on Brewery Grounds
According to the published information, the main event will run for three days, from May 3 to May 5, at a special venue on the grounds of Baeren Brewery. Tickets are advance-sale only at 2,800 yen per day, and in principle no same-day tickets will be sold. Beer mugs are not included, and bringing your own mug is allowed. Event mugs will also be available for purchase.
In terms of access, no parking will be provided, and the use of public transportation is recommended. A paid shuttle bus is also scheduled to run from in front of Morioka Station West Exit Marios, making it easy to get from Morioka Station to the venue.
A Pre-Event and an Extension Round Too
A pre-event will be held on May 2 ahead of the main event, and this can be enjoyed without advance tickets. Beer will be sold by the glass, and food vendors are also planned. In addition, an "extension round" is set for May 6, with the same by-the-glass beer sales and food offerings.
At the pre-event, there will also be a small-group program featuring a 30-minute factory tour + 60 minutes of all-you-can-drink led by Sales Manager Tsukasa, limited to 10 people per session. It is designed to let participants experience Baeren's brewing site from much closer range.
An Event Design That Feels Like Baeren
Baeren is a brewery that keeps its direct sales shop and tour room open every day except the year-end and New Year holidays, offering beer in a way that includes the place where it is enjoyed. This Spring Fest can be seen as an extension of that approach. It is an event that naturally conveys Baeren's character: enjoying freshly brewed beer together with Iwate food in the atmosphere of the brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSpring Fest 2026 is coming to Baeren Brewery in Morioka, right? It's a very brewery-like event held on the grounds of the Kitayama headquarters brewery.
MugiWait, it's being held inside the brewery!? That sounds like it already smells delicious the moment you walk in!
Hop BroExactly. Baeren Brewery still carries on the techniques from more than 100 years ago with vintage equipment moved from southern Germany. Old, but not outdated. That's the best part.
MugiVintage equipment? What does that even mean? But it sounds cool! So basically they make beer using old-school brewing methods?
Hop BroThat's right. And the main event runs for three days, from May 3 to 5, with advance tickets at 2,800 yen per day. You can bring your own mug, and there are event mugs too, so you can go all in on tasting.
MugiAdvance tickets mean no same-day tickets!? That's like trying to stop people who decide to go on a whim with full force!
Hop BroWhat's more, there's no parking, so coming by public transportation is the default. A paid shuttle bus will also run from in front of Morioka Station West Exit Marios, so even if you're planning to drink a lot, the whole thing is set up with the trip home in mind.
MugiWow, that's so thoughtful! And if it's easy to get to from the station, even beginners can join in easily. Food too? That's amazing!
Hop BroOn the pre-event on May 2, no ticket is needed, and beer is sold by the glass. There's also an extension round on May 6. And they've even got a small-group plan with a 30-minute factory tour plus 60 minutes of all-you-can-drink.
MugiAn all-you-can-drink session after a factory tour sounds like my heart would get drunk before my body does...! Drinking it freshly made on site is incredibly special.
Hop BroWhat makes Baeren feel like Baeren is that it offers not just the beer, but the whole experience of enjoying it at the brewery. Yeah, this definitely makes me want to have a drink with some Iwate food.
MugiYeah, I already want to go! At Spring Baeren, if I had freshly brewed beer in front of me, I think the two of us would just end up laughing and starting to drink!
