Baeren Brewery, based in Kitayama, Morioka, uses more than 100-year-old brewing equipment moved from Germany to make its beers. The new "president’s birthday set" reflects that heritage and is built around July 29, the 59th birthday of president Yoichi Shimada.

Fresh-bottled Classic set


Priced at JPY 5,900, this refrigerated set includes six bottles of freshly bottled Classic, plus one bottle each of Rye Beer, Schwarz, The Day TG Pilsner, and Weizen. It lets drinkers compare Baeren’s flagship beer in its fresh form alongside a range of core styles and more distinctive releases.

Mixed bundle and rye-only set


The JPY 3,950 mixed bundle comes in 10-, 24-, and 30-bottle versions. It combines beers such as Classic, Weizen, Rye Beer, Ursus, TG Pilsner, Lemon Radler, the Kamaishi Seawaves support beer, Chocolate Stout, Dry Chocolate Stout, and Coffee Stout, making it a practical option for stocking up at home. Baeren also offers a JPY 3,980 12-bottle set of Rye Beer only, centered on the beer Shimada says he likes most.

Rye Beer is a difficult style to brew because it is hard to filter, but Baeren makes it possible with its vintage Kitayama equipment and skilled brewing team. The result is a set that highlights both the brewery’s traditional methods and its range of styles.