Fujizakura Heights Beer, based in Fujikawaguchiko, Yamanashi, brewed this year’s collaboration beer "Sakuranotoriko" with women’s soccer club FC Fujizakura Yamanashi. This time, it has been completed as "Sakuranotoriko ~Kanade~," a brew that combines Shonan Gold and Shine Muscat.

The article describes a concept in which the two ingredients are imagined as creating a "harmony," while also layering in the distinct personalities of the 26 players on the club roster. Another point unique to this collaboration is that the team’s desire to achieve promotion has been poured into the beer.

Six players took part from brewing through bottling, bringing the production site closer to the club. In addition, a flyer featuring the players’ design and behind-the-scenes production stories has been prepared, making it possible to enjoy not only the beer itself but also the background leading up to its completion.

On the sales side, an advance sale is scheduled for May 10 at JIT Recycle Ink Stadium. A pink kitchen car will serve as the landmark at the venue. In addition, 63 people will receive POP displays signed by the players, with one randomly distributed for every two bottles purchased.

Fujizakura Heights Beer is a brewery based in Fujikawaguchiko Town that has continued making craft beer rooted in the local community. This collaboration with a local club clearly reflects that stance. It is a beer with a story that can be enjoyed alongside watching a match, and one worth keeping an eye on.