Baeren Brewery adds its CEO birthday set to direct-store sales
Baeren Brewery says it will also sell its 'CEO Birthday Set' at its direct store, timed to CEO Yoichi Shimada's 59th birthday on July 29. The 12-bottle set centers on fresh unpasteurized Classic and brings together five beers in a limited annual promotion.
Hop BroI want to talk about Baeren Brewery’s President Birthday Set today. It’s a once-a-year 12-bottle pack made for President Shimada’s 59th birthday on July 29.
MugiWait, what! A 59th birthday beer set is such a perfect idea. And now you can grab it at the brewery shop too?
Hop BroThe lineup is strong. The star is six Nama-zume Classics, plus three rye beers, one Schwarz, one The Day TG Pilsner, and one Weizen.
MugiHold on, what is Nama-zume Classic even supposed to mean? “Classic” and “fresh-packed” together sounds like the beer is giving me homework!
Hop BroBasically, it means fresh-from-the-brewery flavor. It’s made to capture the kind of lively taste you’d usually only get from draft beer at a bar.
MugiOhhh, so at home I can get a bar-like pour? My fridge is about to start charging cover at this rate!
Hop BroExactly. And the rye beer tends to bring a spicy grain character, which makes sense since it’s one of the president’s favorites.
MugiWhat even is a spicy grain character? This beer sounds like it had a meeting with a bakery and came back confident!
Hop BroNot bready-sweet exactly, more like a crisp edge in the flavor. It also fits Baeren’s classic style, especially with Schwarz and Weizen in the same box.
MugiGetting to compare five different beers for 5,900 yen sounds dangerously fun. The birthday excuse is nice, but I’m clearly the one celebrating here!
Hop BroAnd it’s better now that it’s not just online. As a very Baeren box, it really shows off the brewery’s range, from flagship to quirky favorites.
MugiI’m sold. I want to chill these now, start with the Nama-zume Classic, and finish with the Schwarz like I suddenly became sophisticated!
Baeren Brewery in Morioka, Iwate, has announced that it will offer its 'CEO Birthday Set' at its direct store as part of a birthday campaign for CEO Yoichi Shimada, who turns 59 on July 29. The set had already been sold through the company's online shop, and the direct-store rollout makes the annual promotion easier to buy in person.
What’s in the set
- Fresh unpasteurized Classic, 330ml bottles x 6
- Rye Beer, 330ml bottles x 3
- Schwarz, 330ml bottle x 1
- The Day TG Pilsner, 350ml can x 1
- Weizen, 330ml bottle x 1
The set is priced at 5,900 yen including tax. Its centerpiece is the fresh version of Classic, described as a made-to-order style that is usually available only as draft beer in restaurants. The lineup also includes Baeren staples such as Classic and Schwarz, plus Shimada’s favorite Rye Beer, giving the package a mix of signature beers and more distinctive styles.
Baeren is known as a classic brewery that relocated a more-than-100-year-old brewing kettle and has continued brewing with a strong focus on Iwate. This birthday project reflects that local, traditional approach: a direct-store-friendly package built around the brewery’s flagship beers. The online shop is also offering a 12-bottle all-Rye Beer set and a value mixed case.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI want to talk about Baeren Brewery’s President Birthday Set today. It’s a once-a-year 12-bottle pack made for President Shimada’s 59th birthday on July 29.
MugiWait, what! A 59th birthday beer set is such a perfect idea. And now you can grab it at the brewery shop too?
Hop BroThe lineup is strong. The star is six Nama-zume Classics, plus three rye beers, one Schwarz, one The Day TG Pilsner, and one Weizen.
MugiHold on, what is Nama-zume Classic even supposed to mean? “Classic” and “fresh-packed” together sounds like the beer is giving me homework!
Hop BroBasically, it means fresh-from-the-brewery flavor. It’s made to capture the kind of lively taste you’d usually only get from draft beer at a bar.
MugiOhhh, so at home I can get a bar-like pour? My fridge is about to start charging cover at this rate!
Hop BroExactly. And the rye beer tends to bring a spicy grain character, which makes sense since it’s one of the president’s favorites.
MugiWhat even is a spicy grain character? This beer sounds like it had a meeting with a bakery and came back confident!
Hop BroNot bready-sweet exactly, more like a crisp edge in the flavor. It also fits Baeren’s classic style, especially with Schwarz and Weizen in the same box.
MugiGetting to compare five different beers for 5,900 yen sounds dangerously fun. The birthday excuse is nice, but I’m clearly the one celebrating here!
Hop BroAnd it’s better now that it’s not just online. As a very Baeren box, it really shows off the brewery’s range, from flagship to quirky favorites.
MugiI’m sold. I want to chill these now, start with the Nama-zume Classic, and finish with the Schwarz like I suddenly became sophisticated!
