The Kanagawa craft beer scene is increasingly recognizing YUMEGAOKA SUNDAY BREWING (YSB), and the brewery has announced a new recurring promotion in an Instagram post.

This time, the concept is to uniform the price of all beers every Monday only. The aim appears to be to broaden the selection of beers while making them easier to try at a price point lower than usual. The post also states that in some cases, L sizes can save you up to about 450 yen. In addition, for tasting flights, it says that on top of the discount from the regular price, there is no additional charge even if you choose beers in the B through D tiers, and depending on the combination, customers could save more than 500 yen.

For beer fans, the biggest appeal is that the hurdle to “trying a bunch of beers you’re interested in” gets lower. It is especially useful for people who want to enjoy a wide tap list or compare beers within the same style. Since it becomes easier to reach higher-tier options that can feel hard to choose from at full price, it should also deepen the tasting experience even on weekdays.

As for the notes, if Monday is a national holiday, the promotion will not run and will be moved to Tuesday. It also says that it can be combined with other discounts, though some exceptions may apply, and that the campaign details may change or be canceled without notice. It is safest to check the latest Instagram post before visiting.

True to the spirit of a Kanagawa-born brewery, this initiative blends craft beer into the rhythm of everyday local life. The simple question of “What should I drink today?” at the start of the week seems likely to become a little more enjoyable.