Y.Market Brewing Completes “THIRD EYE IPA” for NAGOBEER
Y.Market Brewing has completed its limited-edition beer “THIRD EYE IPA,” featuring this year’s main visual, for Nagoya beer event NAGOBEER. It is an Imperial IPA with 10% alcohol by volume, and will be offered first at the booth on the day of the event.
Hop BroFor this year’s NAGOBEER, Y.Market Brewing has completed THIRD EYE IPA.
MugiWhoa! Just hearing event-limited beer already makes it sound incredibly rare!
Hop BroAnd it’s an Imperial IPA with 10% alcohol by volume, so it’s basically the star of the event.
MugiWhat even is an Imperial IPA? That name sounds way stronger than a regular IPA!
Hop BroBasically, it’s like a boosted version of both hops and body. It brings out aroma and bitterness strongly, while also being higher in alcohol and more substantial to drink.
MugiI see, but if you drink it first, that sounds dangerous... so it’s meant for the final drink?
Hop BroExactly. The brewery is pushing that too, and it’s meant to be enjoyed toward the end. If you start with this one, the beers after it might feel less impressive.
MugiYeah, just hearing 10% makes it sound like the whole venue is about to switch into good-time mode!
Hop BroAnd NAGOBEER started as a 10th brewing anniversary project for Y.Market Brewing, and 2026 will be its third year.
MugiOhhh! I like how the brewery and the event are properly connected, giving it a really strong local vibe!
Hop BroThe design is handled by andthroughdesign and do_thee_boogie, so the whole visual world is baked into it. This is definitely the kind of beer that makes you want to get an early taste at the booth.
MugiYeah, this is the kind of beer that makes you want to raise a glass the moment you get there!
Limited IPA for NAGOBEER
Y.Market Brewing has finished a new beer, “THIRD EYE IPA,” for NAGOBEER. In the post, it is introduced again this year as a beer using the event’s main visual, and on the day of the event it will be available ahead of the general release at the `@y.market_brewing` booth.
This beer is an Imperial IPA with 10% alcohol by volume. The brewery also notes that if you drink it first, the alcohol may kick in and make it harder to enjoy the beers that follow, and suggests it as a “final drink” to enjoy toward the end of the event. With its high ABV, it has a distinctly event-limited feel.
NAGOBEER is the “A Day to Drink Delicious Beer in Nagoya” event that began to celebrate Y.Market Brewing’s 10th brewing anniversary. Held for the third time in 2026, the design was handled by `andthroughdesign` and `do_thee_boogie`, both active in Nagoya. This beer can be seen as one that fully translates that world into the look of the bottle and can.
Y.Market Brewing is known as the first brewery to start crafting craft beer in Nagoya City, and it continues to release a wide variety of limited beers in the heart of the city. The fact that it prepares a beer linked with the main visual specifically for the event suggests that NAGOBEER is not just a booth presence, but a place that symbolizes the relationship between the brewery and the local event.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroFor this year’s NAGOBEER, Y.Market Brewing has completed THIRD EYE IPA.
MugiWhoa! Just hearing event-limited beer already makes it sound incredibly rare!
Hop BroAnd it’s an Imperial IPA with 10% alcohol by volume, so it’s basically the star of the event.
MugiWhat even is an Imperial IPA? That name sounds way stronger than a regular IPA!
Hop BroBasically, it’s like a boosted version of both hops and body. It brings out aroma and bitterness strongly, while also being higher in alcohol and more substantial to drink.
MugiI see, but if you drink it first, that sounds dangerous... so it’s meant for the final drink?
Hop BroExactly. The brewery is pushing that too, and it’s meant to be enjoyed toward the end. If you start with this one, the beers after it might feel less impressive.
MugiYeah, just hearing 10% makes it sound like the whole venue is about to switch into good-time mode!
Hop BroAnd NAGOBEER started as a 10th brewing anniversary project for Y.Market Brewing, and 2026 will be its third year.
MugiOhhh! I like how the brewery and the event are properly connected, giving it a really strong local vibe!
Hop BroThe design is handled by andthroughdesign and do_thee_boogie, so the whole visual world is baked into it. This is definitely the kind of beer that makes you want to get an early taste at the booth.
MugiYeah, this is the kind of beer that makes you want to raise a glass the moment you get there!
