Baeren Brewery Releases Limited ZOOMO Collaboration Pilsner "Hime and Rio's Toast Beer"
Baeren Brewery in Morioka, Iwate Prefecture, has released its collaboration beer with Morioka City Zoological Park ZOOMO, "Hime and Rio's Toast Beer." This limited-brew premium pilsner uses French aroma hops, and part of the sales will be used for a conservation project for wild Japanese black bears.
Hop BroToday I want to introduce Baeren Brewery's new release. Baeren in Morioka has teamed up with ZOOMO for a limited beer, and its name is "Hime and Rio's Toast Beer."
MugiWhat! Even though it's a zoo collaboration, it's still proper beer! Just the cute name alone makes me want to drink it!
Hop BroAnd the contents are a premium pilsner, right? Very Baeren, with a style that respects European tradition and goes down cleanly.
MugiI hear pilsner a lot, but what's the difference from lager? The names are so similar my brain is starting to foam up!
Hop BroRoughly speaking, pilsner is the crisp golden-style representative within lagers. It's characterized by slow low-temperature fermentation that brings out sharpness and drinkability.
MugiI see! And French aroma hops instantly make it feel so much more stylish! When the aroma is so vibrant, my nose wants to toast first!
Hop BroExactly. The key point is the fruity, vibrant hop aroma. It's a 350ml can, with 4.5% alcohol, designed to be easy and refreshing to drink.
MugiWait, and part of the sales goes to a bear conservation project? It's not just something you drink and finish with, it actually connects to local nature too. That's amazing!
Hop BroThat's the good part. Because it supports Japanese black bear conservation through ZOOMO, enjoyment and social purpose coexist naturally.
MugiAnd when I hear it's available at the official shop, I just want to go looking for it. A beer from Morioka already feels special!
Hop BroThis is the kind of beer that makes you want to look at the label and toast to Hime and Rio. A pilsner that feels true to Baeren's style is definitely one I'd want to chill and open right away.
MugiYep, today I'm in the mood to drink a limited-brew release! Even the foam looks delicious, so let's toast together!
Baeren Brewery, whose main factory is located in Kitayama, Morioka, Iwate Prefecture, has released a collaboration beer with Morioka City Zoological Park ZOOMO called "Hime and Rio's Toast Beer." Baeren is known as a brewery that continues to make beer while respecting traditional European beer culture, and this new release is also a limited-brew product in that same line.
Product Features
"Hime and Rio's Toast Beer" comes in a 350ml can finished as a premium pilsner. It uses French aroma hops and is designed to let you enjoy fruity, vibrant hop aromas. The alcohol content is 4.5%, and the ingredients are malt (produced overseas) and hops. In addition, it is described as an original beer brewed for both "Hime and Rio's Toast Beer" and "Premium Lager," with a different label from the "Premium Lager" released on the same day.
Collaboration with ZOOMO
In this collaboration, part of the sales will be used through ZOOMO to support conservation efforts for wild Japanese black bears. By working together with the zoo, the product also connects the pleasure of drinking with local nature conservation, which is another major feature of this beer.
Sales Information
The release is announced as shipments from April 27 onward, and the sales channels and start times vary by retailer. Availability has been announced for the official web shop and the Rakuten shop. True to a brewery from Morioka, it is drawing attention as a beer that combines local character with the individuality of craft beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday I want to introduce Baeren Brewery's new release. Baeren in Morioka has teamed up with ZOOMO for a limited beer, and its name is "Hime and Rio's Toast Beer."
MugiWhat! Even though it's a zoo collaboration, it's still proper beer! Just the cute name alone makes me want to drink it!
Hop BroAnd the contents are a premium pilsner, right? Very Baeren, with a style that respects European tradition and goes down cleanly.
MugiI hear pilsner a lot, but what's the difference from lager? The names are so similar my brain is starting to foam up!
Hop BroRoughly speaking, pilsner is the crisp golden-style representative within lagers. It's characterized by slow low-temperature fermentation that brings out sharpness and drinkability.
MugiI see! And French aroma hops instantly make it feel so much more stylish! When the aroma is so vibrant, my nose wants to toast first!
Hop BroExactly. The key point is the fruity, vibrant hop aroma. It's a 350ml can, with 4.5% alcohol, designed to be easy and refreshing to drink.
MugiWait, and part of the sales goes to a bear conservation project? It's not just something you drink and finish with, it actually connects to local nature too. That's amazing!
Hop BroThat's the good part. Because it supports Japanese black bear conservation through ZOOMO, enjoyment and social purpose coexist naturally.
MugiAnd when I hear it's available at the official shop, I just want to go looking for it. A beer from Morioka already feels special!
Hop BroThis is the kind of beer that makes you want to look at the label and toast to Hime and Rio. A pilsner that feels true to Baeren's style is definitely one I'd want to chill and open right away.
MugiYep, today I'm in the mood to drink a limited-brew release! Even the foam looks delicious, so let's toast together!
