Setouchi Brewery to Release New Series "HOP HOPPING" on April 7
Setouchi Brewery will release its new beer series "HOP HOPPING" on April 7, with the theme of enjoying hop aromas as if traveling. Its name evokes a journey among the islands, and its label design resembles a door hanger.
Hop BroSetouchi Brewery is releasing a new series called "HOP HOPPING" on April 7. The idea of traveling through hop aromas is pretty clever.
MugiWhoa, what do you mean by a traveling beer? Does it feel like you're moving from island to island every time you drink it?
Hop BroExactly. Since the brewery in Takamatsu, Kagawa Prefecture handles everything in-house from planning to brewing and shipping, it really feels fully Setouchi.
MugiBut "HOP HOPPING" sounds like a name that jumps around too much, doesn't it? My brain is bouncing from all that HOP wordplay!
Hop BroThat's what makes it interesting. It layers the feeling of hopping from one hop to the next with the fun of ISLAND HOPPING in the Seto Inland Sea.
MugiI see, but I'm curious about the label too. A door-hanger-style design? That gives it a hotel vibe, even though it's beer?
Hop BroIt does. It keeps the arch motif that feels like SETOUCHI BEER, while showing the entrance to a new experience through a door hanger, which is pretty slick.
MugiWow! The style hasn't been announced yet, but just knowing it's a series where aroma takes center stage makes me excited!
Hop BroExactly. They pick up seasonal feelings and local ideas, then turn the Setouchi landscape into aroma. That's what this brewery does best.
MugiI already want to drink it! I can't wait for April 7, and I want to have a glass as if I'm crossing from island to island.
SETOUCHI BEER is a brewery based in Takamatsu, Kagawa Prefecture, that handles everything in-house, from planning and brewing to shipping. While staying close to the character of the Setouchi region, it continues to create products that make use of seasonal feelings and local ideas.
The new series "HOP HOPPING," announced on Instagram this time, is a project themed around enjoying hop aromas as if traveling. It is scheduled for release on April 7, and it layers the feeling of hopping from one hop to the next with the enjoyment of "ISLAND HOPPING" around the islands of the Seto Inland Sea.
The series name incorporates a wordplay combining HOP and HOPPING. The post also expressed the intent to deliver the excitement of crossing to the next island with each bottle. The label design retains the arch motif characteristic of SETOUCHI BEER, while expressing "the entrance to a new beer experience" by comparing it to a hotel door hanger.
How do you translate the Setouchi landscape and sense of movement into a beer experience through aroma? As a new series arriving from the Takamatsu brewery, this release clearly reflects the brewery's direction in making things.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSetouchi Brewery is releasing a new series called "HOP HOPPING" on April 7. The idea of traveling through hop aromas is pretty clever.
MugiWhoa, what do you mean by a traveling beer? Does it feel like you're moving from island to island every time you drink it?
Hop BroExactly. Since the brewery in Takamatsu, Kagawa Prefecture handles everything in-house from planning to brewing and shipping, it really feels fully Setouchi.
MugiBut "HOP HOPPING" sounds like a name that jumps around too much, doesn't it? My brain is bouncing from all that HOP wordplay!
Hop BroThat's what makes it interesting. It layers the feeling of hopping from one hop to the next with the fun of ISLAND HOPPING in the Seto Inland Sea.
MugiI see, but I'm curious about the label too. A door-hanger-style design? That gives it a hotel vibe, even though it's beer?
Hop BroIt does. It keeps the arch motif that feels like SETOUCHI BEER, while showing the entrance to a new experience through a door hanger, which is pretty slick.
MugiWow! The style hasn't been announced yet, but just knowing it's a series where aroma takes center stage makes me excited!
Hop BroExactly. They pick up seasonal feelings and local ideas, then turn the Setouchi landscape into aroma. That's what this brewery does best.
MugiI already want to drink it! I can't wait for April 7, and I want to have a glass as if I'm crossing from island to island.
