Setouchi Brewery Announces New SEToUCHI CHATORA LAGER
Setouchi Brewery has unveiled a new cat-themed beer, SETOUCHI CHATORA LAGER. It follows SETOUCHI SHIRONEKO WEIZEN as the second release in the brewery’s cat series, this time presented as a German Pilsner lager.
Hop BroHere's the headline: cat beer, round two just dropped. Setouchi Brewery announced SETOUCHI CHATORA LAGER, and this feline series is getting seriously fun.
MugiWhat! A tabby cat lager? I'm interested already! Coming after SHIRONEKO WEIZEN feels like a direct attack on cat lovers' wallets!
Hop BroThat's the clever part. This one is built as a German Pilsner, so after the white-cat weizen they're switching gears into a crisp lager lane.
MugiWait, German Pilsner? Why does that sound like the beer suddenly needs a passport? What does it actually taste like?
Hop BroIn plain terms, it's light and clean on the palate. Straw-colored, with herbal and minty freshness on the aroma, then a firm sharp bitterness to close it out.
MugiWhoa. But sharp bitterness sounds like a ruler sliding across my tongue. Why is that image so funny?
Hop BroWould be impressive, but no. A dry finish just means the sweetness doesn't hang around; the aftertaste snaps off neatly and makes you want another sip.
MugiDry finish? That's a laundry-sounding term if I've ever heard one! But basically it leaves your mouth feeling crisp and going, 'one more sip,' right?
Hop BroExactly. And at 5.0% ABV, it's easy to enjoy without overthinking it. That friendly, cheerful tabby image matches the approachable lager vibe really well.
MugiYeah, the lovable tabby character lining up with an easygoing lager totally makes sense! The concept alone makes me want to meet this beer.
MugiBy the way, where is Setouchi Brewery based? Even the name sounds like it comes with sea breeze.
Hop BroThey're in Takamatsu, Kagawa, and the brewery really leans into the Setouchi sense of place. There's even an online set with SHIRONEKO WEIZEN, which is a very sneaky compare-them-both move.
MugiThen we obviously need a cat beer showdown! Start with the white cat or the tabby cat? I could debate that all night!
Hop BroThen let's pour them ice-cold. SETOUCHI CHATORA LAGER sounds exactly like the kind of crisp pour that makes me want to compare both side by side.
The second cat-inspired beer
Setouchi Brewery has introduced a new beer called SETOUCHI CHATORA LAGER. It follows SETOUCHI SHIRONEKO WEIZEN as the second release in the brewery’s cat-themed series, and this time it comes as a lager.
The concept centers on the brown tabby cat. In the brewery’s description, the tabby’s friendly, cheerful, and naturally lovable personality is paired with the character of a Japanese lager: easy to enjoy, straightforward, and unpretentious. The idea is simple, but effective.
According to the product page, the beer is brewed in the German Pilsner style with 5.0% ABV. It is described as having a bright straw color, a refreshing herbal aroma with mint-like notes, and a sharp, firm bitterness. The overall impression is light, clean, and crisp.
Setouchi Brewery is based in Takamatsu, Kagawa, and positions itself as a craft beer brand rooted in the Setouchi region. This release continues that approach by blending a local brewery identity with an approachable, playful theme. An online set pairing CHATORA LAGER with SHIRONEKO WEIZEN is also available, making the series easy to compare side by side.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere's the headline: cat beer, round two just dropped. Setouchi Brewery announced SETOUCHI CHATORA LAGER, and this feline series is getting seriously fun.
MugiWhat! A tabby cat lager? I'm interested already! Coming after SHIRONEKO WEIZEN feels like a direct attack on cat lovers' wallets!
Hop BroThat's the clever part. This one is built as a German Pilsner, so after the white-cat weizen they're switching gears into a crisp lager lane.
MugiWait, German Pilsner? Why does that sound like the beer suddenly needs a passport? What does it actually taste like?
Hop BroIn plain terms, it's light and clean on the palate. Straw-colored, with herbal and minty freshness on the aroma, then a firm sharp bitterness to close it out.
MugiWhoa. But sharp bitterness sounds like a ruler sliding across my tongue. Why is that image so funny?
Hop BroWould be impressive, but no. A dry finish just means the sweetness doesn't hang around; the aftertaste snaps off neatly and makes you want another sip.
MugiDry finish? That's a laundry-sounding term if I've ever heard one! But basically it leaves your mouth feeling crisp and going, 'one more sip,' right?
Hop BroExactly. And at 5.0% ABV, it's easy to enjoy without overthinking it. That friendly, cheerful tabby image matches the approachable lager vibe really well.
MugiYeah, the lovable tabby character lining up with an easygoing lager totally makes sense! The concept alone makes me want to meet this beer.
MugiBy the way, where is Setouchi Brewery based? Even the name sounds like it comes with sea breeze.
Hop BroThey're in Takamatsu, Kagawa, and the brewery really leans into the Setouchi sense of place. There's even an online set with SHIRONEKO WEIZEN, which is a very sneaky compare-them-both move.
MugiThen we obviously need a cat beer showdown! Start with the white cat or the tabby cat? I could debate that all night!
Hop BroThen let's pour them ice-cold. SETOUCHI CHATORA LAGER sounds exactly like the kind of crisp pour that makes me want to compare both side by side.
